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attract the attention of the customer because of the ―funny picture‘‘ and the subsequent information provided about the product. This is a good ad as the use of the picture manages to capture the attention of the consumer. Once the consumer becomes attracted, the information about the product will play an important role in consumer buying decision. However, this ad risks being missed by those consumers that do not like reading and also customer with short concentration span could totally ignore this type of ads. If you were the Advertising Director in charge of this commercial, what would you do to change it and why? 2. Stub Hub is an online ticketing service platform that enables the sell and buy of tickets for sports and concerts. In this ad, there is an aspect of nature, sports and family. This ad manages to attract the attention because it represents aspects of fun in the daily life of a human being such as nature, sports and relationships. As such, it is likely to attract the attention of different people that love sport, family or nature. However, I think that the ad may fail to attract the attention of people that are afraid of wild animals and those that do not like engaging their minds into the interpretation of pictures and any drawings. If you were Director of Advertising for Stub Hub how would you change their advertising initiative and why? ------------------------------------------------------------------------------------ summary and proposed outline of your idea FOR MORE CLASSES VISIT tutorialoutletdotcom Your topic summary and proposed outline of your idea for the paper is due in Module 3, a draft of the paper is due in Module 6, and the final paper is due in Module 9. Here is a checklist that you may find helpful.  The objective of the assignment is to demonstrate the application of macroeconomic theory as presented in Arnold to a current topic you have chosen. It is the application of the

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