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displays its importance. 1. QUESTION 2
Define the concepts of logistics and JIT. Explain three key advantages
of using JIT within a
logistics planning process. Explain three caveats to using JIT.
QUESTION 3 1. 1. List four of the main modes of transporting
goods; also cite two of the benefits and two of the
limitations for each mode. QUESTION 4
Define AIDA. Explain the value of understanding the AIDA model.
Cite a personal
example that displays the impact of AIDA on you. QUESTION 5
1.
Explain the "Wheel of Retailing Theory," as discussed in
the text. Cite two distinct examples from
different retail segments that display the application of this Theory.
and explain how each relates to the
"Wheel" 1. QUESTION 6
List, explain, and give examples for five of the main uncontrollable
variables that a
marketing manager must address in the external environment.
QUESTION 7 1. 1. Define Marketing Mix. QUESTION 8 List,
explain (in detail), and provide examples for each component of
the Marketing Mix. Is the customer part of the Marketing Mix?
QUESTION 9 1. 1. We have discussed whether marketing efforts add
cost to a product.
Discuss this from various view points and give specific examples.
QUESTION 10 What is the difference between a Brand Name and a
Trademark?
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Dispositional and Evolutionary Theory Paper.
Write a 1,000- to 1,250-word informational article for a newspaper
in which you do the following: