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Thoughts?
2. When many people think of seasonal forecasts, they think of the
Christmas holidays. However, seasonal forecasts can be specific to
industries (think home improvement stores in the spring and summer)
and products (think laptop computers at the beginning of the school
year).
How critical are seasonal adjustments to forecasting to better predict
sales numbers during peak and lull periods?
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Case Study week 2 Print Male 1:Over 95 years of
experience in the industry
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1. What led UPS to pursue an integrated marketing communications
approach? What was the promotional objective as it repositioned
itself in the synchronized commerce marketspace?
2. Why was it logical for UPS to have four different marketing
approaches?
3. How important is a brand recall rate of 97% to 98% for UPS? What
challenges does such a brand recall rate present to competitors?
Case Study week 2
Print
Male 1:Over 95 years of experience in the industry. A brand
synonymous with excellence in its field.
That‘s the kind of corporate resume most companies can only dream
of. For UPS its reality. Since
1907 UPS has grown to become an industry leader in package
shipping and delivery. But when UPS
made a major commitment to expand its business offerings, it faced
the unique challenge of