The Luxury Executive Quarterly May. 2014 | Page 13

Acustom Apparel

is a fashion line for men. They
differ from the traditional with
a high- tech approach to tailored suits. By using 3D imaging, ACUSTOM’S designers can
make a suit that is tailored to
your exact body shape.

The idea behind ACUSTOM
APPAREL was that everyone
should have clothes that are
the perfect fit. From suits and
soon to be custom denim,
Acustom uses the 3D scan of
your body to create intelligent
fitting clothes for your style
and your body. Clients are able
to pick from customs cuts, fabrics, and washes to create their
custom tailored suit.

Jamal Motlagh, CEO and
co-founder came up for the
idea of Acustom Ap- parel
while attending Harvard Business School. Being a tall man,
he couldn’t believe there was
no easy way of finding custom
clothing to fit his style without
expensive tailoring. Charles Tse,
COO
and co-founder came up with
the technology behind the digital pattern-mak- ing technology. Eventually Charles pursued
customization on a large scale
to find a solution to his need
for specially tailored clothing.