The Lootinent Aug 10, 2012 | Page 2

Growth of Mass Media and Technology in Education

We as educators owe mass media and technology communication for our

modern way of life. When we use a cell-phone to call a friend, watch a DVD on a

plasma television, listen to a compact disk, or listen to the radio we are enjoying

the benefits of mass media and communication technology.

Who has not heard the assumption that technology is creating a revolution in education? In order to develop a view on this matter it is helpful to consider how technology has affected our society in resent years. In barely 20 years, electronic technology has dramatically penetrated into every area of society, and every aspect of our social and cultural lives. Television was the initiator. Broadcast images inaugurated a new, immediate, and powerful way of experiencing ideas and events. Television rediscovered and recast the world as a direct experience and made it possible for events a world away to appear in the sitting room of the receivers. Computers made vast amounts of information, from airline reservations to the contents of encyclopaedias, instantly available and modifiable with a keystroke. Writing has become a matter of screens and printers and text is permanently flexible, always ready to be immediately changed.