The Locksmith Journal Sep/Oct 2021 - Issue 76 | Page 84

AUTO LOCKSMITHS

Why are quality products essential for auto locksmiths ?

» YOU ’ RE READING THIS BECAUSE you are an auto locksmith , or maybe you offer auto locksmith services in your garage . That ’ s great ; here at 3D Group , we specialise in supplying people just like you the quality products they need to meet their customers ’ demands . We have been doing this for over 15 years and , along the way , have fine-tuned the products and services we provide . We have worked with our suppliers to ensure that our products meet the high level of standards our customers have come to expect .
Factors You Should Consider When Buying Your Supplies :
• Longevity – how long the product performs its function
• Needs Fulfilment – whether or not the product fulfils a specific need or solves a distinct problem for the customer
• Cost vs Need – how much the product costs compared with how much the client wants or needs it
• Security – the safety level of the product
• Usability – the ease of use associated with the product
Why Prioritise Quality ?
Have you ever turned up to a job and realised that the products you bought weren ’ t fit for use ? We have heard many stories of this happening across the industry , and it ’ s one of our driving forces . 3D Group has worked hard to build trust with our customers and continuously develop that trust .
3D Group has taken the feedback we receive and turned it into a checklist for our QC team ; we now know that auto locksmiths will turn up and carry out various jobs with peace of mind .
There will be no more turning up to jobs unable to fulfil the end-users expectations ; we understand how damaging this is . Your reputation is dependent on customer feedback and reviews .
Over the years , the auto locksmith industry has become saturated with
‘ handymen ’ that want to try their hand at auto locksmith services ’; this has meant a dilution in the industry standard . By putting quality first , you are setting yourself apart from these people .
Below are some areas to consider :
Competition
In niche-specific industries , making your business stand out for quality is paramount . Many businesses will try to offer products and services at a lower price . Still , they will soon realise that they are at a disadvantage because the low-quality standards of certain products may equate to repurchasing or loss of business .
Business Reputation
Quality and your company ’ s reputation are more closely linked than many businesses realise . When your products don ’ t match the standard of quality promised , it is almost guaranteed that people will hear about it . With the evolution of social media , your services have never been so readily spoken about online .
Customer Loyalty Customers always come back when a product is good , even if the price is higher than some competitors . A quality product creates unshakeable customer loyalty that generates more business . When customers find a service they trust , they will return , make repeat purchases , and recommend the product or service to others .
What Can We Take From The Points Above ?
Selling quality products is vital for your business because it builds trust with the end-user . It can fuel word of mouth and social media recommendations ; this is great for you ! Word of mouth can lead to unpaid advertisements for your services , resulting in fewer customer complaints and returns .
Because people care about aesthetics , they notice every detail of the product , so good quality products will sway them when choosing an auto locksmith .
Because 3D Group ’ s products are high quality , you are less likely to return unusable products , causing not only a delay for you but a delay for your end-user . Therefore , buying quality products will save you time and money in the long run .
Quality Outweighs Cost
You might be thinking , “ but I can get X cheaper somewhere else because of the saturated market ”. However , these massproduced products might come from a place where the QC standards aren ’ t as high . 3D Group has a dedicated internal quality control team that implements QC procedures on stock purchased from outside the EU and inside , ensuring quality products are delivered to you and your customers .
Even though the seller defines the quality , it is judged by the buyer . Consequently , it is crucial to sell the value than the price .
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