The Locksmith Journal Sep/Oct 2021 - Issue 76 | Page 81

SECTOR INSIGHT
Growth focus
The company ’ s focus on continuous improvement and investment in new production technology is as important today .
This approach is enabling the company to compete more effectively and to expand its export range of bespoke products that meet the security needs of today ’ s customers .
“ We ’ ve gone through significant restructuring to develop a platform for growth . Our UK manufacturing is very much focused on added value , service led products and realising our ability to research and develop new products to generate growth .
“ Continued investment in state-of-theart manufacturing technology is critical to the design of our new products . It complements our ongoing investment in innovation and training to maximise the skills of our team ,” adds John Squire . “ We ’ re investing considerable time and money in developing new markets abroad .”
In the UK , Squire is able offer innovative products in line with market needs , because it is close to the market and can react quickly .
“ Innovation and flexibility of service is what you can expect from the UK ,” said John Squire .
British made
Support for Squire ’ s products being manufactured in the UK has risen dramatically , as customers increasingly demand products which are bespoke and personalised to their individual requirements .
“ We ’ re very proud of our heritage , and as a member of Made in Britain it ’ s an honour to display the official collective mark on our products . Proof to our customers that we ’ re manufacturing in Britain to the very highest standards ,” said John Squire .
For Squire , the benefits are about quality , performance and environmental impact . Products made in Britain are not only better quality , they are also renowned for better performance .
“ We generate far less waste because we manufacture according to customer requirements rather than specific stock , so we ’ re not wasting packaging or energy . “ Most of all we are committed to reducing energy consumption and we ’ re taking practical steps to ensure our carbon footprint is minimised .”
‘ Toughness guaranteed ’
Squire ’ s plans involve moving from a UK orientated company to one with far greater exposure in overseas markets , by embracing high level technology that customers look for at a cost structure people will pay .
John Squire said : “ We are a company with a unique history . We ’ ve reinvented ourselves to a modern company with a modern structure . We don ’ t try to be a main market player , we look to niche markets with excellent growth prospects which generate excellent sales .”
Now Squire is looking to expand significantly in terms of design , engineering and manufacturing capacity to meet the
growing demand for its products and allow it to manufacture new products .
This includes the introduction of advanced smart technology into locks , ensuring the highest security levels , and at the same time giving the user greater flexibility when using the product .
He added : “ We see an opportunity to grow our smart lock products , meeting new trends in customer demand for smart security that is British designed , engineered and manufactured .”
Squire ’ s new Inigma smart security system for remote control access in padlocks , cylinders and bike locks is the first to achieve the BSI Secure Digital Applications Kitemark .
It is also the first organisation to achieve the BSI Internet of Things Kitemark for a bike lock .
“ Our mantra is to provide the toughest possible locks at the greatest convenience to the user . By combining ‘ toughness guaranteed ’ with convenience gives us the best strategy ,” added John Squire .
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