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ERA plugs into electrical
wholesale market
ERA, the UK’s leading home security specialist, is
breaking into the electrical wholesale market following
a new business win supplying smartware security
products to electrical wholesaler, Electricbase.
» » ELECTRICBASE BRANCHES ARE
incorporated alongside Buildbase and
Plumbase branches and form part of
Grafton Group PLC.
ERA Key Account Manager, Darren
Bates, said; “ERA already has a
longstanding relationship supplying
more traditional ironmongery safety
products to the Buildbase builder’s
merchant stores, and this latest move is a
natural progression as ERA’s ‘connected
home’ smartware product portfolio
grows.
“The rise of smartware home
technology continues to gather pace with
many consumers wanting the ‘connected
living dream’. Innovation is integral to
ERA’s philosophy and the company’s
smartware range provides the cutting-
edge security technology that consumers
now demand as well as an excellent profit
opportunity for professional locksmiths
and electrical contractors alike.”
ERA DoorCam Smart Home WiFi Video
Doorbell and ERA HomeGuard Pro are
showcased in many
Electricbase branches
and available from all
of them.
Using a Smartphone
app, DoorCam allows
householders to view
callers and talk to
them in real time,
whether they’re home or not, offering not
only convenience, but thanks to a motion
detector which alerts householders when
someone has arrived, added security and
peace of mind. Not only is DoorCam a
boon for householders, but also a superb
and evolving commercial opportunity
for locksmiths and electrical contractors
who can extend their offering outside of
their usual field to offer add-on value to
customers.
HomeGuard Pro is a cloud-based alarm
system that combines security with smart
living allowing the homeowner to be
connected and protected. Operated via
a single smart phone app, HomeGuard
works seamlessly with
Lightwave to deliver a fully integrated
smart home solution that not only
brings all the benefits of home
automation but also the reassurance
that comes from having a stand-alone
alert and monitoring system.
Commenting on behalf of Electricbase,
Steve Poulson, Commercial Manager,
said: “We are very pleased to be working
with ERA on the launch of their new
smart product ranges, and look forward
to a close working relationship in driving
both product and brand awareness
forward within the Electrical Wholesaling
market.”
For further information on any of ERA’s
wide range of security products, including
its innovative smart home security suite,
visit www.eraeverywhere.com
NEW CARL F GROUPCO
HARDWARE WEBSITE LAUNCHED
» » WITH OVER 7,000 PRODUCT LINES
in its catalogue, Carl F Groupco’s website
is an essential sales tool and source of
hardware information. Supporting the
company’s ethos of placing emphasis on
customer requirements, the site has been
extensively upgraded – one of the most
significant changes is that it is mobile
and tablet friendly enhancing the user
experience when on site or in transit.
Designed to be user friendly, focus
has been given to product display with
simple navigation from one category to
another: other enhancements include
new features that make browsing, viewing
or downloading information easier.
Accessing Technical Support or requesting
quotes is also straightforward.
The comprehensive range of products
featured on the website encompasses
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2018
‘the site has been
extensively upgraded’
door / window hardware, ventilation,
consumables and tools.
The upgrade of Carl F Groupco’s
hardware website is part of a major
marketing initiative to continue to evolve
the company’s support materials. The Carl
F direct website that displays tools and
accessories for on-site professionals was
refreshed in July this year.