42 • NATIONAL HOME SECURITY MONTH
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Training with ERA
- the Smart Way
» » SMARTWARE HAS BEEN AROUND
for a while, with ‘Mr Techie’ having
installed his Alexa well over a year ago, but
the idea of a truly connected home has
been very much in its infancy.
As we move more into the mainstream
market, ‘Mr Not-Quite-so-Techie’ is
beginning to see the benefits that the
new technology can bring, especially
in home security, where they can truly
monitor their home from wherever they
are in an affordable way. However, whilst
a lot of people are comfortable using a
smartphone, there is still some reluctance
in setting up a smart system, in case
something goes wrong.
That’s where locksmiths are perfectly
placed to help with the support of home
security experts, ERA.
TRAIN TO GAIN
Recognising that locksmiths may need
extra support themselves to understand
the full capabilities of smartware, ERA has
introduced a comprehensive programme
of smartware installation training sessions,
specifically designed to help the locksmith
feel confident in front of customers talking
about the product and installing it.
Tania Tams, head of marketing at ERA
said, “We appreciate that Locksmiths are
experts in their field in security and are
100% confident fitting a lock in front of a
customer, but we know they may not feel
as sure they can fit smartware with the
same confidence and expertise.
“For this reason, we have developed
our own high quality smartware training
programme, which covers all aspects
of ERA smartware, from specifying the
product for a customer enabling installers
to confidently advise their customers on
the right product for them, setting up the
system on their customers phone, through
to the back up support and more.
“We acknowledge that locksmiths are
at the ‘coal face’ with their customers and
need to be confident fitting the product
and explaining the supporting app settings
and features. As a responsible organisation
developing, manufacturing and supplying
smartware products, providing high quality
training for our trusted customers, was the
next logical step.
“We understand that locksmiths will
need to commit to smartware, certainly in
terms of time initially, so its important that
they consider the pedigree of the company
supplying the products – after all, no one
wants unhappy customers when a company
goes bump and the app supporting its
smartware is switched off, rendering newly
installed products useless.
“At ERA, we are constantly striving to
provide not only excellent smartware
products, but also back up, including a
dedicated helpdesk manned by smartware
experts and now our specialist training.
We have invested heavily to provide the
resources our customers have come
to expect from a reliable and credible
brand.”
TRAINING LOW-DOWN
ERA’s smartware training is currently
available at the company’s brand- new
purpose-built head office, located on the
prestigious i54 business park just outside
of Wolverhampton.
Tania said, “All you need to do is visit
www.eraeverywhere.com to register your
place and book on to one of our sessions
which run in the morning or evening on
selected dates. It’s on a first come first
served basis so make sure you register early
to secure your preferred date and time.”
The structured training sessions are
held in the company’s spacious training
suite and are led by members of the
friendly and knowledgeable ERA team.
Tania continued, “Following a brief
introduction to ERA, we explore the
smartware opportunity and how it can
benefit locksmiths. Don’t forget, the
smartware market will be worth over $300
billion worldwide by 2020 and security
makes up a large part of that figure. As
demand grows for the reassurance and
convenience that smartware brings, those
already prepared will stand to make the
biggest gains.”
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2018
STARTING AT THE BEGINNING
For those who want to ease into the
connected home, the ERA training
includes a section on its popular
Invincible and Valiant alarms, part of
ERA’s Easy Home range, which offer
practical connected security protection
that doesn’t rely on a smartphone for set
up or use.
The robust and reliable Invincible
allows users to set their own network,
alert and notification preferences to
suit their personal security and lifestyle
needs, whilst the Valiant solar siren alarm
system is ideal for smaller properties or as
a starter kit for later expansion. Both are
excellent for customers wanting a plug
and play alternative to smart.
A SMART SWITCH
Tania continued, “Next we move on to
the ERA Home suite of smartware which
includes the DoorCam video doorbell,
HomeGuard Pro intruder alarm.
“Within the session, we explain how
each product uses cloud-based technology
to safely store settings and is conveniently
controlled, from anywhere in the world,
with a simple smartphone app.
“The benefits of smartware are immense
– DoorCam allows you to answer the door
from wherever you are, view your caller in
real time via the integrated camera as well
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