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NEW LOCKSMITH BUSINESS Shefflock , has quickly built sales up to 40-60 Lock Lock security handles and 60-80 Ultion cylinders per week by offering a supersecure combined package to homeowners . This has been supported by the use of the comprehensive marketing materials supplied by Brisant Secure .
SheffLOCK is a family run business with father Kevin having served for over 30 years as a police officer , with sons Richard and Chris who also boasts 12 years in the force , the last 7 within a burglary prevention unit . The company which is just 18 months old have been quick to adopt the combined super-secure package of Lock Lock and
Ultion as the ultimate burglar deterrent and have used the marketing support materials provided , active social media accounts and well branded vans as a means to success . One of their recent jobs was for the installation of 11 Lock Lock handles and Ultion cylinders and then a further seven of each at a neighbouring property . With homeowners increasingly frustrated at the increase in burglaries , lack of police resources and other ineffective means of home security , the company believes that door security is the only protection .
Chris Hanson , director of SheffLOCK commented : “ As ex-police officers serving on the burglary prevention unit , we know that alarms and CCTV don ’ t stop anyone entering your home , they are simply a means of recording the incident or making others aware it is happening .”
He continued : “ The fact is you don ’ t want to be faced with a burglar in your own home and so the ultimate deterrent is the combination of Lock Lock security handles
‘ our customers can be safe in the knowledge that their homes are now completely secure ’
and Ultion cylinders on all final exit doors . It ’ s what we recommend on all domestic jobs and our customers can be safe in the knowledge that their homes are now completely secure .”
Alex Dutton , business development manager of Brisant Secure concluded : “ SheffLOCK is a great example of our locksmith customers adopting the combination of Lock Lock and Ultion as a single sales proposition . They are also the type of company who have really embraced the marketing literature , sample cases and videos we provide , something we ’ re happy to help show locksmiths around the country .”
www . shefflock . co . uk
AVOCET ’ S ABS PACKAGING MAKEOVER
Avocet Hardware has reacted to feedback from locksmiths around the country and introduced new , high quality , retail packaging for its ABS locks .
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THE NEW PACKAGING WILL BE offered as an alternative to Avocet ’ s existing standard packaging , which remains a firm favourite in the first fit and mobile markets .
Designed by the company ’ s in-house marketing team , it is aimed at making the BS3621 and TS007 3-star certified , snap secure lock more visible , while at the same time highlighting all its benefits .
In addition , Avocet has included a measuring guide on the pack ; meaning those buying it off the shelf can do so safe in the knowledge they are purchasing the correctly sized lock .
George Clarke , director of Stockportbased , City Lock and Safe , said : “ We ’ re delighted to be one of the first locksmiths in the UK to be stocking Avocet ’ s new ABS packaging , and I ’ m pleased to report that it not only looks great , but is proving extremely popular with customers .”
Avocet ’ s new retail packaging is currently only available on its ABS locks , but will be rolled out on its ABS padlock range later in the year .
www . avocet-hardware . co . uk
LOCKSMITHJOURNAL . CO . UK | SEP / OCT 2018