62133 - KeyClick - HLF.pdf 1 07/09/2017
72 • AUTOLOCKSMITHS
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» » MARK MIGLIACCIO IS A
co-director with his business
partner, Carlo Castagliuolo,
of KeyClick, the North
London-based company
that today provides
auto locksmith
supplies across
the UK and
Europe.
But Mark’s
route into the
auto locksmith
industry was
not stereotypical. He
graduated from Sheffield in
2002 with a BSc in computer
science, headed for the big
‘smoke’ and started work
for an internet advertising
agency in Covent Garden.
Five years and various
marketing/sales positions
later, he felt ready for a new
challenge.
Mark’s brother in law
had been self-employed
as an auto locksmith for
five years and when Mark
accompanied him on a
day out on the road, he
was hooked on the idea
of running his own auto
locksmith business.
With no previous
experience or knowledge, it
was a tough start but Mark
admits he likes a challenge
and he was determined to
make it work.
“As my skills and
knowledge developed,
jobs became easier and
the business was growing
all the time. It was then
I started buying stock in
bulk via various alternative
suppliers to reduce costs
and I recognised a gap in the
market to expand into auto
locksmith supplies.
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“I partnered with
my colleague, Carlo
Castagliuolo, to test the
market and we were both
overwhelmed by the support
and encouragement we
received.
“When Carlo
and I launched
KeyClick, we knew
we were entering
a competitive
market with a few
well-established
suppliers, many of whom
were supplying a large range
of products and competitive
prices. We knew, therefore,
that for KeyClick to become
a success we had to offer
something new and provide
an even better service.
“We identified the fact
that most of our potential
customers work ‘on the road’
much of the time and need
to be able to order parts
quickly with minimum fuss.
We also saw at the time that
many of our competitors had
fairly antiquated websites
which were slow and difficult
to navigate. We designed
KeyClick.co.uk for mobile
first and are proud of how
easy it is for customers to
navigate through our online
catalogue, add parts to their
basket and check out fast.
“Personal service is crucial
– we will always go the extra
mile to keep our customers
happy,” says Mark.
Fast forward to today and
it is no surprise that with
this background, KeyClick
has become the first choice
go-to supplier for many
auto locksmiths and key
programmers across the
UK.