HOMESECURITYMONTH • 69
PROUD SPONSORS
OF THIS PAGE
Yale Door and Window
Solutions locks in support for
National Home Security Month
» » YALE IS PROUD TO BE HEADLINE
sponsor of National Home Security Month
(NHSM) for its fifth year this October.
Highlighting the importance of home
security, NHSM is driving demand for
security products and installation services
nationwide.
In the UK, a quarter of homeowners
admit to having no home security
measures in place* with most turning to
security reactively when something goes
wrong, rather than preventing the issue
beforehand. NHSM is trying to change
this attitude, by pushing home security to
the forefront of people’s minds at a time
when statistics show domestic burglaries
increase. This presents a lucrative
opportunity to installers and fabricators
alike to raise awareness of the subject and
engage with customers.
Paul Atkinson, Sales and Commercial
Director for Yale, commented: “NHSM
has always been a great campaign for us
to get involved with as its key objectives
are closely aligned with the values and
messaging we at Yale promote. It also
takes place during October, coinciding
with the clocks going back - a pivotal point
for security sales and when consumers
awareness of home security peaks.
“The new ‘Child’s Play’ theme is ideal
for homeowners by showcasing the
simplicity of home security. What’s more,
the weekly themes provide us with an
ideal opportunity to promote our range
of products and services from the smart
security focus of our Smart Living offering
to the tr aditional hardware that Yale is
synonymous for.”
Week two is of particular significance
for door and window fabricators and
installers, as it looks at securing the entry
points of a home and valuables within
it. This provides an ideal opportunity to
up-sell British Standard locking solutions,
such as the Yale Conexis, Platinum 3
and 1 Star cylinder and Platinum 2 Star
cylinder pull as well as all the usual high
security locking mechanisms for doors
and windows, and to also ensure that
customers are promoting solutions that
meet the most up-to-date standards.
What’s more, a number of homeowners
are put off DIY home security solutions
due to time constraints and being
unfamiliar with new products. This
presents an ideal opportunity for
fabricators and installers as 40% of
consumers agree that they’d prefer to use
a professional to install home security
solutions as opposed to trying their hand
at a DIY job**.
However, opportunities are not limited
to week two. More and more trade
professionals are investing in smart
security devices such as smart door locks
and smart home alarms that can be
controlled and configured at the touch
of a button. As a result, week three of the
campaign presents ample opportunity
to promote the Smart Living range of
products, providing installers with a great
opportunity to capitalise on a growing
marketplace.
Week four coincides with the clocks
going back and onset of the darker
evenings. As a result, this week explores
how homeowners can protect their
properties and secure their gardens
and outbuildings. The final week of
the campaign has a seasonal focus,
centering on Halloween and Bonfire
Night – statistically the worst time of year
for domestic burglaries and damage.
This is an opportunity to promote TS008
compliant letterplate restrictor to prevent
key fishing and lock manipulation.
Fabricators, distributors and installers
will be offered support to provide
consumers with details on how to ensure
their door and window security meets
required standards and also to promote
their services. NHSM supporters will also
receive a range of promotional collateral
that can be distributed to customers to
help raise awareness of the campaign.
www.homesecuritymonth.com
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2017
Sponsored by Aldridge Security