58 • INDUSTRYNEWS
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Investing in UK dealer
network to keep your
customers safe.
De Raat is a brand of security safes with a difference
– De Raat only sells products through it’s dealers
and distributor networks, not directly to end users,
directing all end user enquiries through to dealers,
actively promoting the dealer as both supplier and
product expert.
Debbie Magee, UK Office Manager at De Raat UK
explains, “In our industry, there’s just no substitute for
the advice and know-how that our specialist dealers
can offer their commercial customers and end users.
They have the product knowledge and the installation
experience to be able to guide end user buyers and
customers expertly through what can seem to be a
complex minefield of different products and technical
specifications. As insurers become more and more
demanding, it’s essential that customers are given
the correct advice.”
This month will see De Raat UK launch its latest
catalogue for the UK trade and comprehensive
new data sheets, developed to help the dealer sell
De Raat products with confidence. A brand new,
comprehensive website is also due to go live in
October. The catalogue, data sheets and website
have been designed to give dealers a much faster
and easy to use reference guide to all De Raat’s
products. Each product is displayed and listed with
dimensions, specification, burglary and fire resistance
classification and insurance rating information.
Different products are used in a myriad of sectors,
depending on varying needs of the user, space
limitations, budgets, insurance requirements and
whether there’s a need for protecting cash, valuables,
records, keys or documents. The new catalogue,
data sheets and website feature colour-coded icons
which helpfully highlight when a product is suitable
for application or use in a sector, including Education,
Hotel and Leisure, Commercial and Office, Healthcare,
Legal, Architecture, Retail and Domestic.
Proud of its high levels of customer service, the UK
Customer Service team is also on hand to help any
dealer to choose the right product for the end user
before ordering.
Debbie confirms, “We’re here to support our trade
customers in any way we can, to sign post customers
through to them, to answer any queries or provide
any extra information or ordering support if it’s
needed. If there’s a very specific security
requirement, we can develop a bespoke solution,
tailored to meet it. “
Speed of order fulfilment for the UK dealer network is
a high priority too. The UK team closely monitors and
maintains good stock levels on site. Product orders
can be processed quickly and efficiently for delivery
across the UK. There’s next day delivery for all stock
items below 100kg with 2-10 working days for larger
pallet deliveries for stock items above 100kg.
Dealers and their customers also have ready access
to De Raat’s highly responsive technical service and
dedicated after sales support.
Debbie also explains, “Our aim is being true to the
values of our company – providing the best quality
products, backed up by first class customer service.
We want to continue to be the best supplier to the UK
trade network and that’s why we’ve invested in a new
trade catalogue, data sheets and an easy to navigate
website. We’ll continue to invest in building strong
working partnerships with our dealers as that, in turn
enables them to build stronger businesses
for themselves.”
T: + 44 1691 626900
E: [email protected]
www.deraat.co.uk
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2017