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What
is Click
Fraud?
» » CLICK FRAUD IS WHEN SOMEONE, A
bot or a competitor repeatedly clicks on
your Google AdWords ads. The result of
this is the advertiser incurs an inflated
spend coupled with a lack of enquiries.
The typical offender is often a competitor
trying to gain an unfair advantage. To
this end, anyone running AdWords ads
should consider monitoring for this kind
of activity to ensure they’re not
affected and to protect
themselves in the event
an outbreak occurs.
CASE STUDY: A&E
LOCKSMITHS
LIVERPOOL
Matthew Potter
of A&E Locksmiths
runs a 24/7 locksmith
service established in
2010 serving Merseyside, St
Helens, Widnes & Surrounding
areas. A&E offer a fully professional &
reliable service with trained and insured
locksmiths. Services include domestic,
commercial, alarm systems & access
control.
WHAT MADE
YOU CONSIDER
UTILIZING A
CLICK FRAUD
MONITORING
SOLUTION?
I’ve been using Google
AdWords for about 3 years and
long suspected competitors clicking
on my ads. I needed a solution as
advertising on Google AdWords was
becoming more expensive coupled with
less calls.
WHY DID YOU CHOOSE
CLICK GUARDIAN?
Having used an alternative IP
tracking tool previously which had
limited functionality in terms of
making blocks, it was apparent that
an automated service was required
that I could set and forget. I contacted
Click Guardian prior to signing up
to understand the solution and was
pleased with the level of technical
support. I signed up for a trial and
the saving’s I’ve made since speak for
themselves.
RESULTS
• This account was signed up for
Click Guardian Pro on the 17th June
2015.
• During this time, there has been
1,166 blocks automatically issued to
AdWords.
• The approximate savings based
on the average cost per click is
£8185.00 to date.
• Additionally, to these savings,
Matthew has raised support tickets
with Google AdWords support on
numerous occasions and has been
refunded in the region of £1400 over
the last 12 months.
www.clickguardian.co.uk
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2017
Sponsored by Aldridge Security