The Locksmith Journal Sep-Oct 2015 - Issue 40 | Page 14

14 • industrynewS PROUD SPONSORS OF THIS PAGE ADVERTISING & WEBSITES FOR LOCKSMITHS LocksmithADVERTISING Locksmith Advertising – Offering it All Many of you will already be aware that the locksmith industry is very competitive, and trying to ensure you have the best quality advertising for your company can be the difference between work and not. »»However, when marketing is not your forte, all your hard earned cash could be directed into the wrong type of advertising and prove costly and only return disappointing results. Locksmith Advertising is a specialist online marketing company, who concentrate its efforts on the creation of leads, producing websites and strategically generating online marketing activities for Locksmiths. Formed in February 2015 by ex-locksmith, Gary Miller, the company began assisting locksmiths with Google pay-per-click management. The Farnborough based company offer a series of technologies to enabled companies to improve their online advertising strategies, giving them a better return on investment and at the same time concentrating on reducing spend to increase results. Owner Gary Miller previously worked as a Locksmith, as well as being employed by a number of industry leading companies including Yell and Thomson Local within their sales departments. His combined wealth of both services has enabled him to have a full appreciation of the need of Locksmiths and the business now employs numerous experienced experts to enable it to offer a full comprehensive package for Locksmiths. Gary comments: “Our aim is “to make your phone ring”, something that I have a total appreciation for, and which I understand can be one of the hardest obstacles to overcome when looking for regular work. The reason for setting up the company is just for this reasoning. We don’t specialise in any other area and so the more customers we gain the more experience we gain and understand what the needs of the Locksmiths is, even better. In order to do this, Locksmith Advertising take a number of steps to make sure that it makes the most of customers advertising budgets and focuses on conversions not clicks. Using a series of marketing methods, including: competitor analysis, specialist software that blocks “competitor clicks”, landing pages to target markets, key word research and analytical feedback. By utilising a series of marketing steps, the company is able to tailor the needs of a Locksmith advertising requirements to suit their budgets. Firstly, generating leads are done by Locksmith Advertising applying an advertising technique designed to build designated campaigns and target clients in a 20 mile radius from the Locksmiths location. If required Locksmith Advertising will also handle calls generated and log all the necessary information such as name, telephone number, address, type of enquiry/job and book a time convenient for the homeowner. An automated text is then generated and sent directly to the Locksmith. Locksmith Advertising recommend that all homeowner enquires are contacted straight away to ensure good service and give the customer an ETA. Locksmith Advertising look after the online adverting of the lead generating website and Locksmiths only pay for the amount of leads generated and range from a pricing structure of between £150 for five leads up to £500 for 25 leads. With the average job being priced at a minimum of £109 inclusive of VAT, the Locksmith looks set to walk away with a minimum of £79 profit for each job visited. Landing pages are singular web pages that are created to advertise companies, rather than creating a comprehensive and locksmithjournal.co.uk | SEP/OCT 2015 Sponsored by TradeLocks