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ADVERTISING & WEBSITES FOR LOCKSMITHS
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Locksmith
Advertising –
Offering it All
Many of you will already be aware
that the locksmith industry is very
competitive, and trying to ensure
you have the best quality advertising
for your company can be the
difference between work and not.
»»However, when marketing is not your forte, all
your hard earned cash could be directed into the wrong type
of advertising and prove costly and only return disappointing
results.
Locksmith Advertising is a specialist online marketing
company, who concentrate its efforts on the creation of leads,
producing websites and strategically generating online marketing
activities for Locksmiths.
Formed in February 2015 by ex-locksmith, Gary Miller, the
company began assisting locksmiths with Google pay-per-click
management.
The Farnborough based company offer a series of technologies
to enabled companies to improve their online advertising
strategies, giving them a better return on investment and at the
same time concentrating on reducing spend to increase results.
Owner Gary Miller previously worked as a Locksmith, as well
as being employed by a number of industry leading companies
including Yell and Thomson Local within their sales departments.
His combined wealth of both services has enabled him to have a
full appreciation of the need of Locksmiths and the business now
employs numerous experienced experts to enable it to offer a full
comprehensive package for Locksmiths.
Gary comments: “Our aim is “to make your phone ring”,
something that I have a total appreciation for, and which I
understand can be one of the hardest obstacles to overcome
when looking for regular work. The reason for setting up the
company is just for this reasoning. We don’t specialise in
any other area and so the more customers we gain the more
experience we gain and understand what the needs of the
Locksmiths is, even better.
In order to do this, Locksmith Advertising take a number
of steps to make sure that it makes the most of customers
advertising budgets and focuses on conversions not clicks.
Using a series of marketing methods, including: competitor
analysis, specialist software that blocks “competitor clicks”,
landing pages to target markets, key word research and analytical
feedback.
By utilising a series of marketing steps, the company is able to
tailor the needs of a Locksmith advertising requirements to suit
their budgets.
Firstly, generating leads are done by Locksmith Advertising
applying an advertising technique designed to build designated
campaigns and target clients in a 20 mile radius from the
Locksmiths location. If required Locksmith Advertising will also
handle calls generated and log all the necessary information such
as name, telephone number, address, type of enquiry/job and
book a time convenient for the homeowner. An automated text is
then generated and sent directly to the Locksmith.
Locksmith Advertising recommend that all homeowner
enquires are contacted straight away to ensure good service and
give the customer an ETA.
Locksmith Advertising look after the online adverting of the
lead generating website and Locksmiths only pay for the amount
of leads generated and range from a pricing structure of between
£150 for five leads up to £500 for 25 leads.
With the average job being priced at a minimum of £109
inclusive of VAT, the Locksmith looks set to walk away with a
minimum of £79 profit for each job visited.
Landing pages are singular web pages that are created to
advertise companies, rather than creating a comprehensive and
locksmithjournal.co.uk | SEP/OCT 2015
Sponsored by TradeLocks