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SUMMER’S OVER, NIGHTS ARE DRAWING IN - IT’S
TIME FOR NIGHTVISION® TO COME TO LIGHT…
Genuine Lishi is a well-recognised
brand in the locksmithing world, known
for both the quality and service the tools
provide, and it has now been developed
even further by bringing NightVision® to
light in the market.
These new revolutionary products glow,
allowing locksmiths to use the Genuine
Lishi Picks in darker conditions, which
is especially important in the darker
seasons.
NightVision® tools come in two parts,
and are packaged in a smart box tube.
One part of the tool is the 2-in-1 or 3-in-1
pick itself; the second part is the yellow
NightVision® clip. The NightVision® tools
also differ from standard picks as they
have little holes in them so that the clip
can be seen, allowing the pick to glow and
be used in darker conditions.
Kevin Pritchard, Tradelocks Supervisor,
says: “When looking at and using standard
2-in-1 and 3-in-1 picks, we noticed that it
was extremely difficult, if not impossible,
for the tools to be seen in the dark. The
numbers were too dark, and this limited
the work done by the locksmiths, even
with the use of a torch. As a solution,
NightVision® tools were developed. With
the clip and the holes, the tools are also
able to glow with the special paint applied
to the pick arms.
‘The numbers were too dark’
“In order to make these picks stand out
from regular picks,” Kevin explained, “we
developed the box as a way to protect
the tools, but also to allow the tools to
be easily stored. The box tubes can join
together to form a carry case which makes
it easy to transport them from one job to
the next. It also makes a good hanging
unit, which again improves organisation
and allows you easily to find the tools as
and when you need them.”
You may have already noticed the
Genuine Lishi NightVision® mascot Lucas the Firefly! See Lucas in action on
Youtube at https://www.youtube.com/
watch?v=y2hI7f1yK6A.
Start your Genuine Lishi NightVision®
collection today and impress other
locksmiths with your upgraded tools
stored in the smart Genuine Lishi carry
case.
www.GenuineLishi.com
IRONMONGERYDIRECT NAMED BEST BRAND
WITH OUTSTANDING CUSTOMER SERVICE
AT DIRECT COMMERCE AWARDS
IronmongeryDirect, the UK’s biggest
online and mail order supplier of
ironmongery products to the trade, is
celebrating after scooping two awards at
the ECMOD Direct Commerce Awards.
The prestigious awards for multichannel retailers and direct b2b marketers
recognised IronmongeryDirect in the ‘best
brand’ and ‘outstanding customer service’
categories.
IronmongeryDirect was awarded the
‘best brand’ accolade after the company
highlighted how it had grown its turnover by
over 300% in the past five years, despite the
economic problems that the construction
industry has been facing.
The direct commerce company was also
recognised for how it had successfully grown
the IronmongeryDirect brand over 40 years,
from a traditional hardware shop in Leighon-Sea in Essex to a business that now has a
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THE SEP/OCT 2014 ISSUE
SPONSORED BY ADVANCED KEYS
range of over 14,500 ironmongery products
in stock.
IronmongeryDirect beat off stiff
competition for the customer service award,
thanks to its policy to ‘treat every customer
like our mum’ The company’s strong policy
.
means that they hold weekly reviews of all
customer metrics, feedback and complaints
to identify any areas for improvement.
Following feedback from customers,
IronmongeryDirect has also recently
enhanced its delivery service to include
text and email notifications, specific
delivery spots and tracking orders. Orders
can be placed quickly and easily via the
IronmongeryDirect website or by calling the
customer contact centre, which is now open
from 7am to 8pm, seven days a week.
Wayne Lysaght-Mason, managing