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INDUSTRYNEWS
DUFFELLS DISTRIBUTION
AGREEMENT DELIGHTS AVOCET
Avocet Hardware says its recent
distribution deal with Duffells will
“delight mobile locksmiths and
installers alike”
.
The addition of Duffells, one of the
UK’s leading distributors of locks, as an
Avocet distributor, means that minimum
orders on its ABS snap-secure locks are
no longer required and that any orders
placed prior to 6pm will be delivered
the very next day. Furthermore, the
partnership will lead to free delivery on
all orders over £100.
Raymond Pearce, Avocet’s head of sales
for its ABS range, said: “No matter how
good your product, your marketing or
your sales team, everything is reliant on
distribution. Good distribution can make
a company, while bad distribution will
quickly ruin reputations”
“Ever since the Jain family rescued
Avocet in 2012 everything has been
geared towards returning the company to
the pinnacle of the market and cementing
its position there.”
In order to achieve this, the Jain family
have invested heavily in Avocet, in
particular in stock levels and warehouse
facilities, while seeking to strike up
distribution deals that strengthen its
penetration across the UK.
“Securing a long term partnership with
Duffells has been a priority since day one
and we are looking forward to working
together to ensure our distribution
differentiates us from the competition in
the same way that the quality of our ABS
snap-secure lock already does,” added
Raymond.
Initially, the distribution partnership
will see Duffells stock and sell Avocet’s
ABS snap-secure lock, which is the only
retrofit product on the UK market that
meets both BSI’s TS007 3-star rating
and Sold Secures SS312 Diamond
accreditation.
Alex Kuness, a director at Duffells,
added: “This is a great partnership for us.
ABS is proven to be the best retrofit Euro
cylinder lock on the market, and when
you combine that with the levels of stock
Avocet has available I am certain demand
will be huge – especially when you
consider so many other manufacturers
are struggling to get stock in.”
www.avocet-hardware.co.uk
or call 01484 725601.
YOU HAVE FITTED SECURE
LOCKS BUT ARE THE WINDOWS
SIMPLY LIKE UNLOCKED
DOORS TO A BURGLAR?
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out the glass is quick and makes no noise.
NO-GO GLASS LOCKS lock the glass into the frame so that the
glass cannot be removed without smashing the glass.
NO-GO GLASS LOCKS are designed to be easily fitted to existing
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NO-GO SECURITY PRODUCTS are looking for companies to sell
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your business then contact us.
To find out more email us on [email protected]
Or see our website www.nogosecurity.co.uk
Or phone 0845 528 0183
To read more, visit www.locksmithjournal.co.uk
THE SEP/OCT 2014 ISSUE
SPONSORED BY ADVANCED KEYS
15