The Locksmith Journal Nov/Dec 2021 - Issue 77 | Page 11

Notice Board
By the time Paul started to work on the official franchising of Help Locks he had already put enough personal work into the business plan that the process that usually takes around six months was completed and signed off in just two . The franchise partner he worked with to get all the documentation , paperwork and policies together commented at the time how they could clearly see how much of the process had already been thought through and was ready to implement .
And , Paul – a CORGI locksmith himself – sent out the first batch of invitations to potential franchisees to fellow CORGI members , he was even surprised himself by the response . From those that requested further information to those that are already on the next stage of the
process already in five different regions in the UK .
The million dollar question though – or the 90k question as that is the earning potential for year four turnover of a Help Locks locksmith – how is this different to another locksmith network , and why should locksmiths join ?
“ In my mind , there ’ s a few different reasons a locksmith would want to join Help Locks ,” explains Paul . “ Firstly , they may be doing warrant work and just not like it . Help Locks really is enjoyable work for the locksmith . Secondly , they may be employed by someone else or newly-qualified and – like me at the beginning of Help Locks – want to work for themselves , but unlike me not have the business experience , acumen or confidence to get it off the ground .
Thirdly , they are experienced , self-employed locksmiths who are just not earning enough or finding consistent custom for whatever reason . These are the three main reasons they are looking for a change .
“ There are so many reasons why Help Lock is the answer though , and that ’ s what makes it unlike anything else in the industry . Help Locks exists to build business for locksmiths first and foremost . The earning potential figures are solid and based on my own experience . They are achievable and they are accessible for locksmiths . Moreover , they are based on hours ‘ on the tools ’ not an overall weekly or monthly total .
“ The online and social media presence is readymade for Help Locks locksmiths to tap into , with more than 48,000 followers across our three Facebook groups , Twitter , Instagram and YouTube channels ; and I ’ ve had SEO companies congratulate us on our website rather than try and pitch it for work !
“ On a practical point , the branded van , the uniform , the starter stock and the discount card is ready for the locksmith to go out and get working . Meanwhile product training , business support , marketing materials – such as a co-branded website , and my own personal mentorship comes part and parcel too . And other than that , anything else that a prospective franchisee needs or wants to know is just a phone call or an email away .”
helplocks . com
NOV / DEC 2021
11
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