HARDWARE & SECURITY
ERA’s Installer Scheme goes
from Strength to Strength
» LAUNCHED IN SPRING THIS YEAR,
the new Installer Scheme, from ERA,
the UK’s leading home security expert
has gone from strength to strength, with
a healthy uptake from the locksmith
community.
With an ever-growing demand for
reliable people to fit traditional security
products and, increasingly, smartware,
ERA identified the importance of
installers and wanted to commit to a
meaningful business relationship to
support their work. The ERA Installer
Scheme was born and has been a huge
success, not only with locksmiths but
also with builders, electricians and door/
window installers who can now also
benefit from membership.
So, what is the ERA
Installer Scheme?
Put simply, the ERA Installer Scheme
allows locksmiths, security specialists
and other installers to be part of a
well-publicised and properly supported
scheme that provides free training on
the full features and benefits of ERA
smartware products, including installation
and correct set up with a customer.
Not only that, ERA provides Installer
Scheme members with marketing
materials such as uniforms, van livery and
stationery; exclusive special offers and
‘first look’ priority for brand new product
lines; beta testing opportunities when
they arise and finally those all-important
high quality leads for homeowners
looking for the best installers that sell
and set up the best security products
to protect their property, keeping their
families safe and sound, via ‘Find and
Installer’.
Tania Tams, Head of Marketing at ERA
said, ‘”We’re putting the ‘middle-man’
back in, which we feel is the best way
for many installers to move forwards
with their business, especially smaller
outfits and one-man-bands. When a
homeowner wants an ERA product,
ERA will match them up to an installer
in their area. The installer, who will be
fully trained in the product, can price
up the job as normal – ERA acts as the
matchmaker.
“We have invested heavily in the
promotion of the Installer Scheme,
both locally and nationally, so as well
as leads from the ‘top down’ in the
form of installer support helplines,
marketing materials, product training
and promotions, our installers will also
be getting crucial grass roots contacts
as we match home and business owners
with local installers.”
Who can join?
Designed to be fully inclusive,
ERA’s new Installer Scheme is open to
installers of traditional security products,
smartware or indeed both.
In order to join, installers must produce
their DBS certification, liability insurance
documents (covered for £2 million) and
complete a registration form agreeing to
our terms and code of conduct.
Don’t be scared of the DBS check
Tania explained, “We need to ensure that
the installers that we are recommending to
homeowners demonstrate a professional
and responsible code of conduct at all
times. We are proud of ERA’s reputation
and want to make sure that our
representatives reflect our values.
“As such, we require our Installer
Scheme members to undertake a DBS
check, which can be organised simply
online at the addresses below:-
“For working in people’s homes, a
standard DBS certificate is acceptable,
which can be viewed here: www.gov.uk/
request-copy-criminal-record
“For those working within public
buildings such as schools or care homes
where there are vulnerable people, an
enhanced DBS certificate is required,
which can be obtained at the following
address: www.gov.uk/find-dbs-umbrella-
body
“It helps give peace of mind to
everyone – ERA, our installers and our
valuable customers.”
DBS check explained
The Criminal Records Bureau (CRB)
and the Independent Safeguarding
Authority (ISA) have merged to become
the Disclosure Barring Service (DBS). CRB
checks are now called DBS checks.
Vulnerable groups of people need to
be protected and DBS checks assist in
ensuring that the most suitable people
are appointed to roles working with
these groups – since installers will be
going into customers’ homes, the check
becomes an important safeguard.
60
NOV/DEC 2019
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