MLA EXPO REVIEW
‘FANTASTIC
RESPONSE
FROM
BOTH THE
OLDER AND
YOUNGER
GENERATIONS’
I know it`s customary to
thank your customers
first but we wouldn`t have
met so many of them
and mainly locksmiths,
if it hadn`t been for the
MLA putting on another
very successful show.
» AS THE YEARS GO BY VERY FEW
trade shows manage to stay the course,
I can think of several which have started
strongly then either shrunk in size or
completely disappeared over the last
decade or so. Okay the MLA is slightly
different, they represent a very large
part of the locksmith industry, but they
are still to be commended because in an
ever changing market place they have
remained strong and as such continue
to be well supported and hence we are
already pencilling in for 2021.
I do now want to thanks all those
customers who we met over the
three days of the show, many who we
already knew and already trade with,
but also those new enquiries from
both the UK, Europe and others from
further overseas, South Africa and New
Zealand, I think were the furthest away.
We have always tried to put some
thought into the design of our physical
displays, whether they be gates, doors
or cabinets in order to encourage
customers to touch and feel and this
year the centre piece was the `code
change challenge. For those of you who
didn`t see it, this featured our 5000
series ECP keypad mounted onto a
full size door blank, and the test was
26
to see who could change the code the
quickest.
I am pleased to say the response was
fantastic, encouraging both the older and
the younger generations to have a go.
In one case a prominent MLA member
had a go, only for later in the day his
grandson to take on the challenge
clearly intent on beating his grandfather’s
time. And wow was that a close one,
almost a tie.
Our new logo states the code can
be changed on the door in under 10
seconds which in itself is remarkable,
because this is done safely
and securely but we had
several customers who
managed it in a
smidgeon under 5
seconds with the
winner Lee Palmer
setting the record
at 4.39. So, our
congratulations go to Lee
and he receives the winner’s certificate
plus the £100 cash prize.
NOV/DEC 2019
locksmithjournal.co.uk
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