INDUSTRYNEWS • 5
PROUD SPONSORS
OF THIS PAGE
Shining a light on dark night home security
ABS maker urges homeowners to #StayHomeSecure
» » AVOCET HARDWARE, WHICH
produces the most secure Euro cylinder
lock on the market, has launched a social
media campaign aimed at encouraging
homeowners to #StayHomeSecure
following the end of British Summer
Time (BST) and the onset of the dark
nights.
Launched at the end of October, the
Brighouse company’s six-week campaign
has been developed in response to
a spike in burglaries over the winter
months – a time that sees burglary rates
rise an astonishing 25 per cent.
Research has also shown that
Halloween and Bonfire Night are
statistically the worst night of the year for
burglaries.
Derrick Purvis, marketing manager
of Avocet Hardware said: “It’s become
a horrible, but sadly accepted fact that
the only people who look forward to the
clocks going backs are the burglars, who
gleefully get back to work with the kind
of enthusiasm the rest of us normally
reserve for the long, light nights of Spring
and Summer.”
“There are though a few simple
things homeowners can do to protect
their properties against unwanted
visitors during the dark nights, and our
#StayHomeSecure campaign will spell
these out, while also giving everyone
who follows it the chance to have a bit of
fun and plenty of chances to win some
great prizes – including, exclusively
commissioned campaign artwork.”
The artwork up for grabs features
Ollie – a guard dog forced into early
retirement – and his former nemesis,
Kat – an out-of-work cat burglar. Both
have ended up on the scrap heap
following Ollie’s owners’ decision to
install Avocet’s snap secure ABS locks
on their home. The two will be spending
the six weeks of the campaign trying out
a variety of new hobbies in order to fill
their now jobless days.
“Ollie was a great hit during our
summer campaign, and up and coming
cartoonist, Robert Leach has once
again excelled himself with his work for
#StayHomeSecure. Those who get their
hands on his exclusive artwork really will
be in luck.”
www.avocet-hardware.co.uk
SILVER ROCK 5
TM
POWERFUL
TOOL
A HEAVYWEIGHT WHEN IT COMES TO SECURITY
The massive zinc lock body distinguishes the
ABUS Silver Rock 5 as a genuine heavyweight to
TM
reliably secure your essentials. Ideally suitable
for interior areas and securing items and goods
of medium value
www.abus.com
HP_Horizontal_181x122_SR5_Workshop.indd 1
15/05/2018 09:14:28
LOCKSMITHJOURNAL.CO.UK | NOV/DEC 2018
Sponsored by ABUS