18 • INDUSTRYNEWS
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THE NATION IS ENCOURAGED TO GET SMART IN NEW TV CAMPAIGN
TAP, STRIKE, KNOCK, WHACK, BANG, POUND, SMASH
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WHATEVER TYPE OF hammering jobs you must do, the Hultafors Tools range of Hammers delivers all the power and precision you’ ll need.
In this new generation range you’ ll find Ball Hammers, Carpenters’ Hammers, T-Block Hammers, Electrician’ s Hammers, Sledge Hammers, Dead Blow Hammers and even Copper Hammers.
They’ re tools that can handle the toughest work, delivering the best possible levels of precision, performance and safety.
Ergonomically designed for ease of use and with a range of sizes and a special grip technology, these Hammers are perfectly crafted for your needs.
With vibration damping features as well as reduced recoil and even an anti-sparking feature in one of the models, you can rest assured that the Hultafors Hammers will be the perfect additions to your toolbox.
www. hultafors. co. uk
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THE TV AD, WHICH PREMIERES 9TH October for a six-week long campaign, shows how keys are now a thing of the past thanks to the Conexis ® L1.
Created by ad design agency The Fold, the advert will engage with homeowners showing the benefits of keyless living in day to day family life. The campaign, which will also include an increased use of digital and social channels, as well as a robust PR campaign led by Edson
Evers, introduces the new strapline:‘ The smarter way to unlock your door’. There will also include strong messaging in home improvement, national and regional press, as well as a complete overhaul of the Yale. co. uk website, reinforcing Yale’ s commitment to supporting locksmiths, as the trusted and recognised experts, by driving consumer demand for their services.
The advert is a personal story of a daughter who comes back from travelling to surprise her Dad on his birthday, thanks to a virtual key her Mum has sent her. The advert will also highlight the various other ways of unlocking your door, using key tags and fobs as an alternative method to traditional keys.
www. yale. co. uk
APERIO ® TECHNOLOGY SHOWCASED AT AXIS EVENT
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ASSA ABLOY ACCESS CONTROL, A UK division of ASSA ABLOY, the global leader in door opening solutions, will be exhibiting its innovative Aperio ® technology at this year’ s Axis Partner Showcase event in Knutsford.
Taking place at Tenants Hall in Tatton Park on 11 October, Axis Communications’ event provides security installers and integrators with an opportunity to learn about the latest hardware and technology. This will cover physical access controls, security applications, transmission and storage, and video management software.
Those attending will be able to meet with representatives from ASSA ABLOY Access Control to discuss how its Aperio ® technology can enable mechanical locks to be wirelessly linked to an existing access control system.
Meeting BS EN 179 and BS EN 1125 standards, Aperio ® can help businesses
cut energy costs, reduce time and money spent on maintenance, and help deliver a flexible access control solution that can be easily adapted and updated when needed.
Gareth Ellams, Managing Director of ASSA ABLOY Access Control UK, explains:“ We are proud to work with Axis to demonstrate how advanced access control can be combined with wireless locking technology to deliver improved efficiencies in almost any application.
www. assaabloy. co. uk
LOCKSMITHJOURNAL. CO. UK | NOV / DEC 2017 Sponsored by ABUS