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DESPITE THE ONGOING‘ austerity’ measures and UK’ s decision to leave the EU, the security market has continued to grow. This may be partly owing to the uncertain economic and political outlook giving rise to a general feeling of insecurity. Customers are seeking to counteract those feelings by improving protection of what they already have, so are looking to increase the security

levels around their homes and businesses. Combined with a shift towards taking a wider view of security needs, retailers are thinking beyond the initial sale and making the most of each customer’ s visit.

Whether it’ s by either upgrading existing locks and systems, or protecting previously exposed or vulnerable areas, Burg-Wächter and Sterling believe that good security is all about building in layers. Lights, locks on windows, doors and gates plus electronic entry systems and cameras are all important components of perimeter security. Next, a visible alarm system should act as both a deterrent and an alert, limiting the burglar’ s time in the property. The final line

of defence is securing items inside the property in a safe, which both hides the items from sight and makes them difficult to remove. Together, Burg- Wächter and Sterling are able to offer all of these associated products as part of wide ranging security portfolio, which includes quality padlocks, door and windows locks, security cables and chains, post boxes, cash boxes and safes. This gives locksmiths the opportunity to provide a broader and more comprehensive service, increasing customer satisfaction and boosting sales.

From our own point of view, 2016 has been a good solid year of continued market, product and customer growth. Following its successful

launch at the end of 2014, Burg-Wächter’ s Safe Centre Partnership has increased our safe dealer network across the UK and Ireland. As a result, we’ ve expanded our dedicated management and customer teams, to ensure that stockists continue to receive high levels of service with favourable terms and rapid delivery on the majority of lines. Our European parent company has also been busy developing and trialling practical and innovative security solutions, which we hope will continue to grow sales across the UK and Irish markets in 2017.

For further information, contact Burg-Wächter UK on 01274 395333