KEYCUTTING • 51
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Keyloops help promote customer loyalty
»»Keyloops Direct Ltd has been
set up in the west of Scotland to
manufacture loop type keyrings.
Managing Director Alex Bedford said that
ever since he first encountered these
types of key rings, he has found them
easy to handle and secure.
But the major feature of Keyloops is
that they can be personalised.
Unlike other key rings, the whole
product is personalised. Nearly all other
promotional products come in standard
colours - mostly imported from China and are then just overprinted.
With Keyloops, customers choose their
own plastic colours and the products are
then manufactured on site. Encapsulated
inside the plastic loop is a ribbon which
carries the customer’s printed message.
Alex said: “Giving a Keyloop away
enhances your customers’ experience
and promotes loyalty. Your details are
with them 24/7. Not even TV advertising
can offer this coverage. The idea is that
we want the customer to come back, we
want the particular locksmith to be the
first port of call.
“The key rings themselves also have
useful features in that if you have you