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The Queen of Lishi Reigns
Supreme Once Again
On October 24-25 this year, thousands of
eager locksmiths gathered in Australia
in order to attend the prestigious annual
Master Locksmiths Association (MLA)
Conference and Trade Exhibition.
Held at the Novotel Twin Waters on the
Sunshine Coast, the MLA Conference
& Trade Exhibition is one of the most
important events in the calendar year,
as it presents the golden opportunity
to participate in two days of intense,
vigorous training, intended to perfect your
knowledge and broaden your skillset.
Taught by leading industry specialists
who have years of expertise under their
belts, these classes were specifically
designed so that both amateur and
seasoned locksmiths could learn a great
deal from the experience, and then
showcase their newly-acquired talents
to customers old and new. This in turn
would not only increase revenue and
make profit margins much healthier, but
also gives locksmiths the opportunity to
extend their client base further, so that
business is booming. Commerciallyspeaking, the MLA Conference is
extremely rewarding and beneficial, which
is why the turnout is always so impressive,
and this year was no different.
As well as hands-on, practical
demonstrations and Q&A sessions,
locksmiths could also peruse a wide
ranging and diverse variety of top
of the range products, including the
latest innovations which have only
just become available on the market.
All members were exclusively invited
to attend a fantastic trade exhibition
and gala dinner, so they could get their
hands on must-have tooling and then
indulge in a slap up meal after the day’s
activities. This was met with a fantastic
response, as attendees were able to get a
behind-the-scenes glimpse at what fresh
developments are about to wing their way
onto the market, and make sure they stay
one step ahead of their nearest rivals in
the process.
And the 2014 Asia Pacific KING OF
LISHI Competition (held at Booths 12 and
13) proved to be one of the highlights of
the weekend, as entrants could pit their
wits against fellow locksmiths and test
their mettle against other like-minded
professionals. Locksmiths from far
and wide flocked to participate in this
fiercely-fought tournament, with Genuine
Lishi’s very own Pan Huiyi becoming the
overall victor. Unfortunately, her title
was stripped due to the fact that she is
widely known as the Queen of Lishi, and,
therefore, had a distinct advantage over
the other contestants, so she reluctantly
had to step down from the throne and
pass on the crown to the runner-up.
The 2012 and 2013 holders of this
illustrious accolade also made their
presence known, and shared their
wealth of knowledge so that even novice
locksmiths can open cars in a matter of
seconds. Sometimes, it can prove to be
incredibly difficult carrying out particular
duties, especially if you have to stick
to strict deadlines, but with the right
guidance tasks will be made so much
easier, no matter how time consuming,
complicated and intricate they might
seem.
Martin Pink, one of Genuine Lishi’s most
respected and well-known designers and
engineers was there in full force, offering
advice and assistance to locksmiths- so
all pressing queries were answered by
a familiar face. The dedicated Genuine
Lishi training booth featured a range of
new generation
automotive locks, as well as the latest
versions of the tools, so that people could
get practical experience using these
products.
One of Australia’s freshest, most
engaging TV personalities also decided
to show up to this unmissable event, and
got stuck in straightaway with a handson lesson from none other than Genuine
Lishi’s Queen of Lishi, Pan Huiyi. Todd
Sampson, the star and co-host of the
smash-hit ABC Television series The
Gruen Transfer (which has won multiple
international awards, including the
prestigious Rose d’Or for entertainment),
was filming a new episode of ‘Redesign
My Brain’ at the MLA, and was taught
how to Lishi-pick by the most recognised
and respected expert in the industry. He
also had a go at safe-cracking on another
booth, learning tricks of the trade that
locksmiths could only dream about,
which was a far cry from a normal day at
the office!
Genuine Lishi is looking forward to
seeing Huiyi on television when the
show is aired, as she was captured on
camera doing what she does best, thus
proving why they are considered to be the
number-one choice amongst customers
looking for quality, innovation and
effectiveness. Once again, Genuine Lishi
takes centre stage and outshines the
competition.
TEL: 01902 366448
74
THE NOV/DEC 2014 ISSUE
SPONSORED BY DAVENPORT BURGESS
To read more, visit www.locksmithjournal.co.uk