HARDWARE & SECURITY is trying to sell them a lock - knows nothing about what they are talking about . It is very important to us that our team are the very best in the business . And , as there has been little opportunity for face-to-face expos or events in the last 18 months , it has never been more crucial that customers know they can call on us whenever they need to and get the advice they need . Part of the new West Mids site even includes a keying and troubleshooting department so we can offer an even better service to our customers when it comes to the practicalities of everyday security . We hope that this will continue to keep APECS in the front of the minds of everyone in the security sector , as it has been for the past three decades . At our core , we are still very much a family business though and whether that was my father starting out in the early 90s or the much bigger family we ’ ve grown into now to include everyday installers , locksmiths , door designers , even specifiers , the ethos hasn ’ t changed .”
Natasha Pugh , Sales Director reiterates : “ With installers , it ’ s all about word-ofmouth and in recent years this is in the form of social media . Locksmiths love their forums and I know from feedback - obviously I ’ m not in the forums myself - that the opinion of APECS products ; particularly the AP Cylinder is incredibly positive .
“ From my own point of view , as someone who has been in the security industry for a while and worked for several
major manufacturers and distributors , I genuinely believe that the AP Cylinder is the best in the market , and locksmiths love our products . This makes my job as Sales Director a lot easier ! To have faith in the product we are selling comes across to the locksmiths ; as does building strong relationships with our customers . I keep in constant touch with our customers , and value their experience and expertise .
“ When it comes to social media , I ’ ve used Linkedin professionally for many years , and at the end of 2020 , I started APECS accounts on Instagram and Twitter for myself . Becoming a part of the online community - especially during the pandemic - was a great substitute for meeting people face-to-face or at events or expos . Additionally , social media offers a very visual method of demonstrating the specification and application of our products . And , for new viewers , they can look back at older posts and get up-todate on everything that ’ s happened .
“ I ’ ve always valued customer feedback in my role and social media offers instant results . This interaction all goes into making customer relationships stronger , reaction times faster and the overall buying experience better . Without a doubt , this approach has helped the team get APECS to where it is today .”
APECS AP Cylinder - Key Points :
The KM 3 *, Sold Secure Diamond Grade Cylinder also features APECS ’ s patented anti-snap protection system which ensures that the lock is still operable from the inside if it is snapped externally .
Security features include :
• Anti-pick : 4 pins on each side
• Anti-bump : double locking mechanism with track rail pins in combination with a unique shallow chamber
• Anti-drill : 2 pins on each side of the cylinder shell + 5 on each side in the cylinder core
• 1 steel driver pin on each side
• Snap-secure sacrificial point
• 10-year guarantee
• 5-year snap-secure guarantee
• BSI 3 Star Kitemark – KM621947
• Sold Secure Diamond Standard – CLME08161454
• Tested to TS007:2014 A1:2015
• Tested to EN1303:2015 — 160B0C6D
It also makes use the APECS Key Secure system which adds an extra layer of security for homeowners by giving them the option to link their unique key code to a password , meaning that copies of their keys cannot be made without the password being provided .
apecs . co . uk / cylinders-ap-cylinder apecs . co . uk / get-keys
MAY / JUN 2021
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