The Locksmith Journal May/Jun 2021 - Issue 74 | Page 13

MLA UPDATE

MLA WEBSITE STATISTICS

» AFTER ACHIEVING SOME GREAT national media coverage and promotion in the Week commencing 10 / 05 / 2021 we saw a large increase in traffic and engagement on our website which even led to our website crashing !
• Website sessions up 44 % from previous week
• Find a locksmith page up 88 % from previous week
• Search function utilisation up 63 % from previous week
• Call to actions directly to communicate with members up 20 % from previous week
Our on-going development on the MLA website has seen many alterations and additions made to the website , as a result we have had ongoing success and growth as proven by our April 2021 statistics below :
• Telephone calls to members up 13 % from previous month
• Telephone calls to members up 33 % from previous year
• WhatsApp messages to members up 12.76 % from previous month
• Emails to members up 89 % from previous year
• Website sessions up 47 % from previous year
If you ’ re interested in joining the MLA or would like some further information visit our website www . locksmiths . co . uk
Events - We are delighted to share that we will be attending The Security Event on September 7th – 9th at the NEC , Birmingham . You can register via the official Security Event website now , be sure to come and see us on stand 3a / C60 .

MLA EXPO 2021 - 22 – 24 OCTOBER 2021 , THE TELFORD INTERNATIONAL CENTRE

On the topic of events , preparations for MLA Expo are still in full swing and it looks set to be an even bigger Expo than previous years !
» SINCE THE LAUNCH OF THE official registration website we have over 1000 people registered already , so if you haven ’ t already be sure to sign up now by visiting our website www . locksmiths . co . uk / expo - Please note those who have already registered will be informed first when additional information is released , this also includes information on the many training courses that are run and associated booking details as well as the tickets for the Saturday Night Party .
Stands are being snapped up each week with only a limited number of stands remaining , so be sure to contact our Head Office team if you are interested in exhibiting on 01327 262255 , email admin @ locksmiths . co . uk or submit a contact form on the expo website www . locksmiths . co . uk / expo
MAY / JUN 2021
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