The Locksmith Journal May/Jun 2020 - Issue 68 | Page 49

Special Feature hort-term and r goals? prior to the MBO, ould have been to ss. My short-term the rest of 2020 as n, after the Covid-19 conomic pressures addition, maintaining l presence to drive areness and leads has eeks and months. e to grow the two sly and to continue ket with fresh new ew products. uld you the start ons, but go for it What are you working on at the moment that you’d like to share with the Clearview readers? It has been interesting to diversify recently into 3D printing surgical mask straps and visors, to feel like we are helping those on the front-line just a little bit has been very rewarding. We are of course also working on getting our business re-opened safely, ensuring our employees returning feel physically and mentally safe. Alongside these unusual times, we have really championed the use of digital and social media, giving our customer tips on how to ensure their business stays active and generating interest for when they return. Is there anything else you’d like to add? Companies need diversity of all kinds to stay relevant and to represent ‘real life’. To create the best opportunities in any business, you need a range of experiences, visions and views. Jo Wallace, Creative Director of J. Walter Thompson in London, points out that even after a concerted effort in recent years, women still only represent 13% of creative directors, and yet a massive 85% of consumer-based decisions are from a female perspective. The disparity between these figures is not just bad for diversity, it’s bad for business….and the fenestration industry is no exception. www.windowwidgets.co.uk le models? who impact you are know. It is good to istory books and from if you want to learn usually the people est models. My role ill are in my memories te grandparents, they ly people, very kind, morals and were very always had time for e. piece of advice n given? a; always treat people to be treated and g. Window Widgets (2006) Limited, which also includes The Residence Collection of pioneering PVCu window and door systems, is now part of a management buyout that has been headed up by the existing UK management team. This will see the business return to its core values of entrepreneurial flair, spirit and product innovation. The Residence Collection represents an integration of three of the most innovative PVCu window and door systems in the fenestration industry, namely R2, R7 and R9. While sister brand, Window Widgets, has a history dating back well over a decade, supplying many of the top 100 fabricators and leading installation companies with clever product solutions. MAY/JUN 2020 25 locksmithjournal.co.uk