Industry News
NEW LOOK
WEBSITE FOR
NE LOCK & KEY
At the beginning of the year, The
Locksmith Journal caught up with
North East Lock & Key’s Scott
Walton where we spoke about
everything from 40 years’ worth of
stock to a new website launch for
2020. Now, almost six months on,
with the website finally live, while
it may have seemed a long time
in the making, the launch during
lockdown has actually proven to
be perfectly-timed for both the
team and their customers…
North
Registe
today fo
added tra
discoun
OV
KNO
EXTE
OF 8,0
» “WE’VE BEEN WORKING ON THE
website for quite some time and the
‘coming soon’ sign on the homepage
needed to be replaced really,” begins Scott.
“The new site was going to be completely
different to the one we had before, so we
spent a lot of time and effort putting up
products and getting it ‘just right’. When
lockdown happened though we thought
‘if this is not the time to go live, we don’t
know what is’ so we launched https://
nelockandkey.co.uk/ at the end of May
and so far so good.”
As a company, NE Lock & Key is wellknown
and renowned for its product lines
and expert understanding thereof. The
combined experience of the team, for a
business that was established four decades
ago is what keeps locksmiths going
back. Transcribing all of this catalogue
information and transferring all of the
knowledge intimacy onto a new website,
that is also clear and concise and easy
to use is no mean feat, and it’s a project
that was taken on with the same care and
consideration that goes hand in hand with
NE Lock & Key’s every day work.
“We’re really happy with how it’s turned
out and what a customer will find if they
go to the website right now. However,
it isn’t finished, and it will be never
be finished, in the way that we will be
constantly adding new lines and taking
away old ones to keep the site up-to-date,”
continues Scott.
“As I’ve said before, a
ethos of NE Lock & Key
we pride ourselves on a
from start to finish,” con
cannot change just beca
– or tradesperson – is bu
If anything, we have to b
conscious of staying tru
and providing nothing s
‘customers can s
for their products
up while adherin
distancing meas
“For that reason, som
been at the forefront of
just the product specifi
we have, but accurate in
it comes to stock. We ha
levels, which means tha
knows if they see somet
it will also be in our war
very important because
levels can have a knock
customer to their custo
deliver on a promise.
“Likewise, something
helpful at the moment,
collect facility, so custo
shop for their products
adhering to social dista
They won’t have to spen
in the store and instead
14
MAY/JUN 2020
locksmithjournal.co.uk