INDUSTRYNEWS • 9
4. BE AN INDIVIDUAL IN A RENOWNED NETWORK
Installers and locksmiths don’t have to worry about giving up
their identity when they join the ERA Installer Scheme. The
network has been designed to help them improve their own
individual brands by being associated with ERA. From the
get-go, independent businesses are actively encouraged to
retain their own brand identity – such as their profile page,
where the installer will have full control over what information
the customer reads about them. It will contain their company
logo, any associated icons, text about the business and contact
details. And, when it comes to uniform, installers will have the
option to include their own brand with the ERA logo. ERA wants
to promote a healthy mix of installers that all bring something
different to the network, but with the backing of a global brand.
For the customer this means using a local company, that
supports their own community, while having the reassurance that
the products, training, and service will be world-class. For the
installer, it means that businesses of any size will now be able to
buy directly from ERA, and installers at any part of the food chain
will be able to affiliate themselves with one of the industry’s best
known and well-respected security brands. Most importantly,
where in the past, the ERA Approved Partner scheme was only
available to MLA members, the new ERA Installer Scheme has
opened up the window of opportunity to a much wider audience.
5. YOUR FEEDBACK IS IMPORTANT TO US:
A major part of the ERA Installer Scheme will be the
collection and collation of feedback forms from customers
at the end of every installation. ERA understands that
reviews and recommendations are all-important in
today’s ‘Go Compare’ culture, but also appreciates that,
for installers, this essential after sales service is an extra
to-do that not everyone can commit to, when it takes time
away from the next paid job. For this reason, members
of the ERA Installer Scheme will receive feedback forms
with a freepost address that can be left with the customer,
after a job, and that’s all you need to do. ERA will take
care of the rest. Once the feedback form is sent back to
ERA, the team will upload the ratings and any additional
comments to the installer’s profile page, which will help to
bolster your reputation in your chosen area. And, as you
can set the parameters in which you wish to work, all of
these reviews will soon build up to make sure you are the
preferred installer within the locale you have picked. If, for
any reason, the feedback form isn’t received after a certain
time, ERA will also give the customer a gentle nudge on
your behalf, so you don’t have to worry about following
up feedback or chasing paperwork, giving the installer
chance to do what they should be doing; installing.
6. HERE’S ANOTHER REASON Y:
In February 2019 ERA announced the acquisition of Y-Cam, the smart security
pioneer. And, as the UK has been cited as the fastest growing smart home
market in Europe – with smart security products coming second only to
connected entertainment products – when it comes to demand for these
types of devices, members of the ERA Installer Scheme will now be able to
add Y-Cam to their portfolio of products and expertise. The acquisition will
make ERA one of the most advanced and capable providers of smart security
solutions for the home. Y-Cam’s proprietary cloud platform, alongside its
range of award-winning security cameras, alarms and sensors, will bring ERA
unrivalled expertise in the sector and substantial potential for further growth.
7. A CLEAR VIEW FOR
LOCKSMITHS AND INSTALLERS:
ERA has teamed up with Clearview
Group – Clearview, PRO Installer, The
Locksmith Journal – to bring you all
the latest news and developments
on the ERA Installer Scheme. The
preferred choice of installers,
locksmiths, security specialists,
architects, specifiers, fenestration
experts and more, these three
magazines are leaders in their field
for getting the right knowledge and
advice into the right hands, and are
very much used as a mouthpiece
for global brands to inform, educate,
and entertain the very best in the
business. Throughout 2019, stay
tuned to these titles for all the
updates on the ERA Installer Scheme;
as well as the latest industry news,
expert comment, products and
services from the world of security,
doors and windows, construction, fire
safety, and more.
www.erahomesecurity.com/security-installer
LOCKSMITHJOURNAL.CO.UK | MAY/JUN 2019
Sponsored by Mul-T-Lock