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BRISANT SECURE ACHIEVES ‘ MARKETING EXCELLENCE ’
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BRISANT SECURE – WITH MRA Marketing - has won the 2018 Chartered Institute of Marketing ( CIM ) Award for Innovation – New Product / Service in April .
The winning integrated marketing campaign drove traffic to www . ultionlock . co . uk , using Dotmailer logic maps to turn visitors into high-quality leads for
Brisant ’ s trade network via the ‘ Find A Door That Locks ’ tool .
The CIM ‘ Marketing Excellence Awards ’ recognise and reward brilliance in the field of marketing . The judges include representatives from PwC , London Stock Exchange Group and Universal Pictures . MRA Marketing was shortlisted in eight categories and won New Product / Service SME in partnership with Brisant Secure for the Ultion Key campaign . It was a successful night for both companies as the same campaign was also ‘ Highly
Commended ’ in the Best Digital Marketing category .
MRA ’ s Managing Director Lucia Di Stazio says : “ The CIM awards cover the best of B2B and B2C marketing . Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines . Nominees included highprofile brands such as BT , Facebook , Marks and Spencer , Moneysupermarket and more , which makes winning on the night all the more impressive .”
VBH GROWTH LEADS TO TWO NEW RSMS
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FOLLOWING INCREASED DEMAND for VBH ’ s growing greenteQ portfolio , the company has appointed two new Regional Sales Managers ( RSM ) for its UK operation ; Adrian Gale ; for the ; Midlands , Northern England and Wales , and Dan Powell for Southern England and Wales .
Adrian Gale has been in the industry for 28 years , having worked for a number of hardware manufacturers and distributors . He comments : “ I have seen huge changes over the years – mostly for the better , though I do miss some of the characters from back in the day ! We have a very skilled team here at VBH , covering all aspects of the business and most importantly we are all striving towards the same goal – success .”
Dan Powell , currently Maintenance & Locksmiths Product Manager , has worked for VBH since 2013 , when he moved from a hardware distributor . He ’ s looking forward to the new challenge , saying : “ VBH has one of the most experienced sales teams in the UK and in addition to greenteQ we distribute a range of wellknown brand suppliers such as Maco , Roto , Siegenia and Yale . I ’ m looking forward to meeting new customers and being part of the greenteQ revolution !” www . vbhgb . com
UK ’ S SECURITY SURVEILLANCE ‘ AT RISK ’
The UK needs to build new levels of resilience and reliability into its electricity networks , including protection against hackers , to support the country ’ s increasingly digital infrastructure , according to a new report by the Institution of Mechanical Engineers .
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THE SMART CITIES : Technology Friend or Foe ? report outlines how in our increasingly digital age , any power cuts could jeopardise our communications , transport , security surveillance , heating , cooling , lighting , water , food supplies and , in an increasingly cashless world , trading .
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Dr Colin Brown , Director at the Institution of Mechanical of Engineers , said :
“ As we become more reliant on digital infrastructure , we are becoming more dependent on our electricity network . This means it has never been more important to ensure we have secure and reliable electricity supplies , robust enough
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to withstand threats from potential hackers and resilient to our changing climate .
“ In order to keep critical infrastructure , transport , communications , security surveillance and working , we need an electricity system which in the future will continue to be reliable 24 hours , 365 days a year .
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‘ we are becoming more dependent on our electricity network ’
In the coming years , even relatively short interruptions to supply will potentially lead to substantial economic and social problems .”
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LOCKSMITHJOURNAL . CO . UK | MAY / JUN 2018 Sponsored by Insafe | Loksafe . co . uk | Insafe . com