8 • INDUSTRYNEWS
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BRISANT SECURE ACHIEVES‘ MARKETING EXCELLENCE’
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BRISANT SECURE – WITH MRA Marketing- has won the 2018 Chartered Institute of Marketing( CIM) Award for Innovation – New Product / Service in April.
The winning integrated marketing campaign drove traffic to www. ultionlock. co. uk, using Dotmailer logic maps to turn visitors into high-quality leads for
Brisant’ s trade network via the‘ Find A Door That Locks’ tool.
The CIM‘ Marketing Excellence Awards’ recognise and reward brilliance in the field of marketing. The judges include representatives from PwC, London Stock Exchange Group and Universal Pictures. MRA Marketing was shortlisted in eight categories and won New Product / Service SME in partnership with Brisant Secure for the Ultion Key campaign. It was a successful night for both companies as the same campaign was also‘ Highly
Commended’ in the Best Digital Marketing category.
MRA’ s Managing Director Lucia Di Stazio says:“ The CIM awards cover the best of B2B and B2C marketing. Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines. Nominees included highprofile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
VBH GROWTH LEADS TO TWO NEW RSMS
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FOLLOWING INCREASED DEMAND for VBH’ s growing greenteQ portfolio, the company has appointed two new Regional Sales Managers( RSM) for its UK operation; Adrian Gale; for the; Midlands, Northern England and Wales, and Dan Powell for Southern England and Wales.
Adrian Gale has been in the industry for 28 years, having worked for a number of hardware manufacturers and distributors. He comments:“ I have seen huge changes over the years – mostly for the better, though I do miss some of the characters from back in the day! We have a very skilled team here at VBH, covering all aspects of the business and most importantly we are all striving towards the same goal – success.”
Dan Powell, currently Maintenance & Locksmiths Product Manager, has worked for VBH since 2013, when he moved from a hardware distributor. He’ s looking forward to the new challenge, saying:“ VBH has one of the most experienced sales teams in the UK and in addition to greenteQ we distribute a range of wellknown brand suppliers such as Maco, Roto, Siegenia and Yale. I’ m looking forward to meeting new customers and being part of the greenteQ revolution!” www. vbhgb. com
UK’ S SECURITY SURVEILLANCE‘ AT RISK’
The UK needs to build new levels of resilience and reliability into its electricity networks, including protection against hackers, to support the country’ s increasingly digital infrastructure, according to a new report by the Institution of Mechanical Engineers.
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THE SMART CITIES: Technology Friend or Foe? report outlines how in our increasingly digital age, any power cuts could jeopardise our communications, transport, security surveillance, heating, cooling, lighting, water, food supplies and, in an increasingly cashless world, trading.
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Dr Colin Brown, Director at the Institution of Mechanical of Engineers, said:
“ As we become more reliant on digital infrastructure, we are becoming more dependent on our electricity network. This means it has never been more important to ensure we have secure and reliable electricity supplies, robust enough
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to withstand threats from potential hackers and resilient to our changing climate.
“ In order to keep critical infrastructure, transport, communications, security surveillance and working, we need an electricity system which in the future will continue to be reliable 24 hours, 365 days a year.
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‘ we are becoming more dependent on our electricity network’
In the coming years, even relatively short interruptions to supply will potentially lead to substantial economic and social problems.”
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LOCKSMITHJOURNAL. CO. UK | MAY / JUN 2018 Sponsored by Insafe | Loksafe. co. uk | Insafe. com