industrynews • 21
‘BE PREPARED’ AS
CONSUMER RIGHTS
BILL BECOMES LAW
would typically have no
intention of enquiring and
are purely out to waste your
money. Not only does click
fraud waste your budget but
it skews your statistics and
makes decision making difficult
when trying to optimise your
campaigns. You would think
that Google would be on top
of this and to a certain degree,
they do have systems in place
to detect invalid clicks. But
if you want peace of mind
and prefer to take a proactive
approach, then companies
such as Click Guardian offer
automated click fraud blocking
systems. Essentially, you
can decide how many times
someone is allowed to click on
your ad within a day and block
them if they click excessively.
Combined with their advanced
detection system and real time
blocking you can rest assured
that your precious budget is not
being wasted. Having managed
many locksmith campaigns, it
won’t surprise you to know that
cost per click can be very high,
typically between £5 & £25 per
click. Using an anti-click fraud
service such as Click Guardian
is highly effective at weeding
out these unscrupulous visitors
and save your campaigns from
disaster.
‘an anti-click fraud
service that saves
Google AdWords
client’s from
budget busting
click fraudsters’
Having been managing
Google Ads since the inception
of AdWords, Roy runs a
pay per click agency called
SimplePPC. Roy’s goal is to
maintain & maximise the
productivity of his client’s pay
per click accounts. In 2014,
Roy realised a major issue
was going undetected in the
form of excessive clicks on his
client’s ads. Roy joined forces
with Dan, a seasoned software
and app developer, to produce
Click Guardian, an anti-click
fraud service that saves Google
AdWords client’s from budget
busting click fraudsters!
www.clickguardian.co.uk
locksmithjournal.co.uk | MAY/JUN 2015
Sponsored by ASSA ABLOY
»»The Glass and
Glazing Federation (GGF)
has urged companies to
be prepared ahead of
the implementation of
the Consumer Rights Act
which was granted Royal
Assent and became law on
26 March 2015.
The Act is a major part of
the government’s reform
of UK consumer law and
is predicted to boost the
economy by £4 billion
over the next decade by
streamlining complicated
law from eight pieces of
legislation into one place.
Brian Smith, GGF Home
Improvement Director
commented:
“The new Consumer
Rights Act will have far
reaching consequences
for all companies in our
industry and I’d urge
every company to be well
prepared.
Under the Act,
consumers and businesses
will have clearer rights and
responsibilities to those
introduced in June 2014 by
the Consumer Contracts
Regulations.
These include:
• consumers having a
clear right to demand
that substandard
services are redone or
failing that receive a
price reduction
• a 30-day time period to
return faulty goods and
get a full refund. The
law is currently unclear
on how long this period
should last
• consumers being
entitled to some
money back after one
failed repair of faulty
goods (or one faulty
replacement) even if
more than 30 days
have passed, rather
than having to put up
with repeated attempts
to get a repair done
• consumers being able
to challenge terms and
conditions which are
not fair or are hidden in
the small print
Measures have also
been included in the Act
specifically to reduce the
burdens of understanding
and applying consumer law
including a new requirement
for enforcers such as
Trading Standards Officers
to give 48 hours’ notice to
busi