HARDWARE&SECURITY
SPONSORED BY EURO ARCHITECTURAL HARDWARE
MILA RESEARCH SHOWS FABRICATORS
VALUE QUALITY MORE THAN PRICE
Mila is celebrating after its latest round of independent market
research showed that product quality is now the single most important
factor for fabricators when choosing a hardware supplier.
The company, which maintains an
unwavering commitment to product
quality throughout its range, says the
results of the research vindicate its
uncompromising approach.
In unprompted questioning amongst
a broad mix of fabricators and not just
Mila customers, product quality ranked
much higher than price and way ahead of
the next most common responses which
included customer service, delivery time,
stock availability and reliability.
What was also significant in the findings
was that poor product quality was the
most common reason given by fabricators
for not choosing a supplier, outweighing
bad customer service, unreliable
deliveries and even price.
Managing Director Richard Gyde, says:
“These findings have been particularly
pleasing for Mila since we have always
focused on the quality and performance
of our products and have firmly believed
that the market appreciates value rather
than just price. When we carried out
the same research in 2011, price was the
most important factor, so it seems that
perceptions are really starting to change
which is good news not just for Mila but
for the market as a whole.”
Mila’s market research, which was
carried out at the start of 2014, was
‘double blind’ which means that neither
the interviewer nor the person being
interviewed knew who the research was
being carried out for. This ensured that it
was totally independent and not biased
either by perceptions about Mila or by the
fact that the interviewee might be one of
Mila’s customers.
‘Mila scored highly, with 67%’
The research was truly comprehensive
with fabricators also being asked about
what they considered to be the most
important attributes of any hardware
supplier and also which suppliers in the
market they felt best exemplified these.
Here again Mila scored highly, with
67% of respondents naming Mila as
the number one, almost four times the
number who named the supplier in
second place.
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To read more, visit www.locksmithjournal.co.uk
THE MAY/JUN 2014 ISSUE
SPONSORED BY ASSA ABLOY Security Solutions
61