The Locksmith Journal May-Jun 2014 - Issue 32 | Seite 14

INDUSTRYNEWS
SPONSORED BY ASSA ABLOY

Yale Launches Major
Summer Security Campaign
At the heart of ‘Operation Safe Summer’ is
a major consumer marketing campaign,
‘Unlock Your Summer’
,
designed to create awareness and
encourage people to lock up their homes so
they can unlock their summer.
The campaign is supported by
promotional activity in press and social
media. Yale’s summer crime awareness
video is on the Yale website and YouTube,
as well as an infographic filled with summer
statistics encouraging homeowners to think
about securing their homes this summer.

David Herbert, Yale Head of Marketing,
said: ”2014 is a World Cup year so more
people than ever will be out and about
enjoying themselves and taking part in
social activities, providing opportunistic
thieves with the chance to ramp up their
activity, with statistics showing an 10%
increase in home burglaries and a 40%
increase in outdoor thefts during the
summer months*.”
Yale is encouraging locksmiths to capitalise
on summer security sales opportunities by
launching promotions and incentives and is

providing sales and marketing collateral on
the Yale Tradezone.
Call 0845 223 2126 or visit www.yale.
co.uk/tradeuk. *Source Halifax Home
Insurance

SALTO Systems appoints new
Northern Area Manager
SALTO Systems has welcomed
Alan Horrobin who has joined
the company as a new Area
Manager for the Northern
Region, reporting to Ramesh
Gurdev.
Alan has been in the security
industry for more than 30 years
and has a wealth of experience
spanning many different
disciplines. He has held a
number of management roles
ranging from Vertical Markets

Manager to UK Sales Manager
to Country Manager. He will
now be tasked with developing
the Northern Region and
increasing the strong growth
SALTO Systems has enjoyed in
the area.
Alan commented: “SALTO
Systems has a great reputation
for technical excellence and
some great products on offer
and I am genuinely excited
about working with a variety of

dealers, specifiers and end users
to grow our business.”
Ramesh Gurdev, Managing
Director SALTO Systems Ltd,
added: “Alan’s appointment
is the latest milestone in our
continued national growth
plans. We’re pleased to welcome
Alan on board and are confident
that his expertise and ability
will enable him to develop the
Northern Region significantly
over the coming years.”

ARE YOU A GREAT BRITISH ENTREPRENEUR?
Fancy yourself as a great
British entrepreneur? Entries
are now open for The Great
British Entrepreneur Awards
in association with Bizcrowd
2014.
The judging panel is
composed of experts
possessing insight and
in-depth knowledge of the
entrepreneurial world and
represent every area of
business, policy, academia
and business experience.
This year a number of new

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categories have been included,
so no matter where your
entrepreneurial talent has
taken you, there is a category
that suits.
The Great British
Entrepreneur Awards has
received messages of support
from the government,
recognising the merits of
entrepreneurial resolve.
Skills and Enterprise
Minister Matthew Hancock
said: “Setting up your own
business takes a lot of hard

THE MAY/JUN 2014 ISSUE
SPONSORED BY ASSA ABLOY Security Solutions

work and determination – but
can be the stuff of dreams. The
Great British Entrepreneur
Awards are an opportunity
to recognise the dedication
and successes of those with
a