Industry News
Master Lock celebrates 100-year milestone with fresh user-led innovation
» GLOBAL SECURITY GIANT Master Lock is celebrating a century of empowering people , businesses , and communities across the globe with the launch of a 360 ° marketing campaign and new user-led innovation .
To mark the special occasion , Master Lock today debuted a commemorative logo ( pictured ) that pays homage to the brand ’ s original lion symbol , underscoring strength , courage , and resilience . The nostalgic emblem will feature across packaging , digital and out-of-home advertisements , as well as on limited-edition merchandise .
A legacy of strength meets a future built on innovation :
What started as founder Harry Soref ’ s mission to safeguard military equipment with the world ’ s first laminated steel padlock has since evolved into the Master Lock becoming the leading global manufacturer of padlocks and security products . Whether it was introducing the combination lock to its portfolio in 1935 , Bluetoothenabled padlocks in 2015 , or – most recently – biometric solutions , Master Lock has stood proudly at the forefront of innovation .
For the next 100 years , Master Lock will go even further by improving upon tried-and-tested products , while also developing new user-led solutions to meet future security challenges . These include :
Connected products : Introduced in 2015 with the launch of its award-winning Bluetooth Padlocks , Master Lock ’ s connected products category leverages the latest technology . The company has since added Bluetooth Lock Boxes and Master Lock Vault Enterprise software for commercial use to its portfolio – and in 2021 – will introduce its most durable Bluetooth Padlock yet , the ProSeries Bluetooth Padlock .
Biometric technology : Master Lock debuted its Biometric Padlock last year , which makes one ’ s fingerprint the key . The padlock offers ease-of-use , with no keys to lose or combinations to remember .
Lock box category : The company has made significant enhancements to this category with the recent addition of weather covers , light-up dials and Bluetooth capabilities . The category will upgrade again in 2021 with the introduction of the Key Tether Lock Box , developed in response to users needing to always keep the key and lock box together .
“ We are honoured that people have trusted Master Lock to secure what ’ s important since 1921 , and we ’ re committed to helping future generations achieve peace-of-mind and protection with technologies that meet the changing demands of tomorrow ,” said David Youn , president of The Master Lock Company . “ In 2021 , we ’ ll toast to a legacy born in strength , a future built on innovation and the countless individuals who have contributed to this milestone .”
The celebration is set to continue throughout 2021 online at retail and in Master Lock ’ s communities with several exciting promotions :
100-year celebration sweepstakes : From now through to December 31st 2021 , consumers can win a digital shopping spree at www . MasterLockSweeps . com .* The sweepstakes includes weekly instant wins , quarterly wins and one grand prize of a £ 5,000 digital shopping spree .
The 1921EURD Padlock : In January , Master Lock debuted the 1921EURD Padlock , a limitededition product backed by 100 years of strength . The padlock features the commemorative logo , a black weather-resistant cover and will be available online and at select retailers .
Community Champions : In April , Master Lock will recognise those who strengthen communities and contribute to securing promising futures through its new “ Community Champions ” program . Through a call for online submissions , select individuals who have shown exemplary community commitment will be rewarded with a cash prize and a donation in their name to a deserving beneficiary .
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MAR / APR 2021
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