SAFES
Partnering with a supplier that can
offer a quick turnaround on delivery and
installation (if required) will mean you
need to stock fewer models and sizes. At
Burton Safes, we stock the widest range
of safes and provide a range of responsive
nationwide delivery options (including
next day) on a wide selection of popular
models.
Product Selection – Technical
Support and Warranties
For any locksmith looking to sell
safes, choosing products backed up by
a dedicated technical team and a strong
warranty is an effective way of improving
customer confidence and aftersales
support.
Should anything go wrong with a safe,
the ability to point the customer back to
the manufacturer for support rather than
dealing with the problems in house can
free up valuable time and resources.
At Burton Safes, we have a dedicated
technical team on hand, and all our
products come with a minimum two-
year warranty covering materials and
workmanship (extended to five years for
the UK market). Many models are also
covered by our ‘Safe for Longer’ warranty,
which offers a free replacement in the
event of damage via burglary and where
applicable, fire.
Customer Trends – Fear of Fire
Over the past few years, we’ve seen
a significant increase in the number of
domestic customers looking to purchase
‘fire safes’.
However, many make this decision
without understanding the implications of
choosing a fire safe, in terms of capacity,
security rating and cost (and whether
it is needed at all). We are also seeing
a number of customers choose ‘fire
resistant’ safes that offer no real, certified
protection against fire.
Explaining to customers about the
different levels of fire safety, and steering
those that insist on fire protection to
certified, tested models is the best way
to ensure they benefit from the right
solution.
To meet increasing customer demand,
we have added LFS 30P certification to
our most popular Burton Home Safe –
providing 30 minutes of certified and
tested protection against fires.
Maximising Value – Upselling
and Cross-selling Extras
and Accessories
One of the best ways of maximising
the value of customer sales is to offer a
selection of standalone safe accessories
and optional extras at the point of sale.
Potential upsell products include:
• Internal lighting
• Shelving
• Stacking organisers and storage
systems
• Watch winders
• Deposit slots
For the domestic markets, stacking
organisers and watch winders are a fantastic
upsell that will help customers to protect
and organise the items inside. Successful
upselling comes down to asking customers
what they are planning on storing inside,
pushing the benefits (minimising the risk
of scratching, better organisation etc.) and
offering an appropriate storage solution.
In addition to safe accessories, other
security accessories are another easy upsell.
For all markets, an outdoor key safe is a good
option. In the commercial sector, storage
cabinets, security doors, safe deposit boxes,
counter and screen security solutions offer
excellent cross-selling opportunities.
Safes as a Feature – Luxury Safes
Whereas for the majority of customers,
a safe is a functional item, we are seeing
increasing demand for luxury safes.
For discerning individuals, high-end
hotels and luxury brands looking for
something special, a luxury safe provides
a more visually appealing alternative to
the big grey or black boxes that define the
majority of safes on the market. Available
in a wide range of attractive finishes,
they are available with high end linings,
and come fitted with advanced internal
features like automatic watch winders and
bespoke storage.
Many customers simply won’t be
aware that luxury safes exist. Retail
values for these safes run anywhere from
a few thousand pounds for off the shelf
luxury models, to £100,000 or more for
fully bespoke safes – opening up real
opportunities for locksmiths to make
significant sales.
For locksmiths looking to target high net
worth individuals and luxury businesses,
investing in a display model for their
showroom can pay dividends.
Safes for Locksmiths
from Burton Safes
Burton Safes is one of the UK’s leading
providers of safes – providing an extensive
range of specialist security products
for both commercial and domestic
applications. From small, simple home
safes and key safes, to advanced systems for
retail, banking and industrial applications,
Burton offers a comprehensive selection
of physical security solutions to suit every
customer need.
Products and services are certified to
the highest standards, and backed up by
industry leading warranties – with full
product and technical support available.
Trade customers benefit from competitive
pricing and responsive delivery on the
right solutions to suit their customers.
Burton Safes are active members
of ESSA, the UK Master Locksmiths
Association and the police initiatives
Secured by Design and Raid Control.
For additional information about
Burton Safes or to become a stockist,
please head over to www.burtonsafes.
co.uk. Alternatively, call 01484 663 388
or email [email protected]
today.
MAR/APR 2020
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