HARDWARE & SECURITY
Now is the time to join
ERA’s Installer Scheme
» ONLY A YEAR AFTER ITS LAUNCH,
the Installer Scheme, from ERA, the UK’s
leading home security expert is proving
exceptionally popular with the locksmith
community.
With ever-growing demand for reliable
people to fit traditional security products
and smartware, the importance of
installers is clear and ERA is committed
to a meaningful business relationship
to support their work. The ERA Installer
Scheme has been a huge success,
not only with locksmiths but also with
builders, electricians and door/window
installers.
So, what is the ERA
Installer Scheme?
Put simply, the ERA Installer Scheme
allows locksmiths, security specialists
and other installers to be part of a
well-publicised and properly supported
scheme that provides free training
on the full features and benefits of
ERA smartware products, including
installation and correct set up with a
customer.
Not only that, ERA provides Installer
Scheme members with marketing
materials such as uniforms, van livery and
stationery; exclusive special offers and
‘first look’ priority for brand new product
lines; beta testing opportunities when
they arise and finally those all-important
high quality leads for homeowners
looking for the best installers that sell
40
and set up the best security products
to protect their property, keeping their
families safe and sound, via ‘Find an
Installer’.
Tania Tams, Head of Marketing at ERA
said, “We’re putting the ‘middle-man’
back in, which we feel is the best way for
many installers to move forwards with
their business, especially smaller outfits
and one-man-bands. When a homeowner
wants an ERA product, ERA will match
them up to an installer in their area. The
installer, who will be fully trained in the
product, can price up the job as normal –
ERA acts as the matchmaker.
“We have invested heavily in the
promotion of the Installer Scheme,
both locally and nationally, so as well
as leads from the ‘top down’ in the
form of installer support helplines,
marketing materials, product training and
promotions, our installers will also be
getting crucial grass roots contacts as we
match home and business owners with
local installers.”
Who can join?
Designed to be fully inclusive,
ERA’s new Installer Scheme is open to
installers of traditional security products,
smartware or indeed both.
In order to join, installers must produce
their DBS certification, liability insurance
documents (covered for £2 million) and
complete a registration form agreeing to
our terms and code of conduct.
Don’t be scared of
the DBS check
Tania explained, “We need to
ensure that the installers that we
are recommending to homeowners
demonstrate a professional and
responsible code of conduct at all
times. We are proud of ERA’s reputation
and want to make sure that our
representatives reflect our values.
“As such, we require our Installer
Scheme members to undertake a DBS
check, which can be organised simply
online at the addresses below:-
“For working in people’s homes, a
standard DBS certificate is acceptable,
which can be obtained here – www.gov.
uk/request-copy-criminal-record
“For those working within public
buildings such as schools or care homes
where there are vulnerable people, an
enhanced DBS certificate is required,
which can be obtained via the following
link – www.gov.uk/find-dbs-umbrella-
body
“It helps give peace of mind to
everyone – ERA, our installers and our
valuable customers.”
DBS check explained
The Criminal Records Bureau (CRB)
and the Independent Safeguarding
Authority (ISA) have merged to become
the Disclosure Barring Service (DBS).
CRB checks are now called DBS
checks.
MAR/APR 2020
locksmithjournal.co.uk
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