The Locksmith Journal Mar/Apr 2019 - Issue 61 | Page 13

INDUSTRYNEWS • 13 KEY POINTS • Free and easy to sign up • Go to the ERA Installer Scheme page • Are you an installer for Security Hardware, Smartware or both? • Are you a MLA Approved member? (entering MLA number will add a logo to their personalised page) • Choose the radius you want to cover for work, which will drive the postcode search results • Customise your page with information about their company and specialisms • Select the colour and size of the branded uniform you require • That’s it. STARTER PACKAGE INCLUDES: • Beanie hat • ERA clipboard/pens • Van decals (appropriate to the products you will be selling/ installing) • Freepost feedback forms (for the homeowners to send back to ERA) OPTIONAL EXTRAS: • Sweatshirts • Polo shirts • Jackets • Branded with ERA logo and your company’s badge/insignia. TRADITIONAL OR SMARTWARE • You don’t have to choose just one, you can sign up for both. • These can be displayed on your vans, websites, in marketing literature, etc. • Free training sessions are provided in both areas so you can be confident and competent with all the products, their installation, and set up. • Never be afraid to upsell again. WHY IS ERA LAUNCHING A NEW INSTALLER SCHEME? ERA has made its focus for 2019 the locksmith, because it knows they are key to linking the ERA brand with the homeowner. Security-conscious consumers rely on well-informed locksmiths to safeguard their residential and commercial properties and possessions with the best possible product. By making sure that locksmiths are confident and competent with all the latest smartware technology – and mechanical security hardware – ERA knows that locksmiths, installers, and security specialists will pick their product over that of a competitor. Tania Tams continues: “ERA wants to make it easier for locksmiths to specify, supply, sell, and set up its products. As smartware is becoming increasingly sought after, too many locksmiths and installers have been left behind as they don’t have the time or the money to attend extensive and expensive training courses. That’s why ERA has made its training courses free of charge and they will be approximately 85 percent practical; which means no lengthy classroom lectures, but plenty of hands- on experience to get you up-to-speed as quickly as possible.” WHO SHOULD SIGN UP TO THE ERA INSTALLER SCHEME? In short, ERA’s new Installer Scheme is perfect for anyone that wishes to boost their business, improve local leads, get better prices on products, and be fully up-to-speed on training and installation. Locksmiths, electricians, builders, door and window fitters should be especially keen to take part though. Tania Tams assures that: “Locksmiths don’t have to worry about giving up their identity when they join the ERA Installer Scheme. The network has been designed to help them improve their own individual brands by being associated with ERA. When it comes to their profile page, for example, the user will have full control over what information the customer reads about them. It will contain their company logo, any associated icons, text about the business and contact details.” Locksmiths can select the radius in which they want to work so will never LOCKSMITHJOURNAL.CO.UK | MAR/APR 2019 Sponsored by ERA - Total Security be asked to go outside of the ‘normal’ working range. The significance of this is not just convenience for the installer and lower van mileage though, it further helps to bolster an installer’s reputation in their local area, something ERA is very keen to help develop through its new Installer Scheme. Following every job, the homeowner will be encouraged to rate the installer and this review will be added to the company’s profile page. Customer ratings, feedback, and recommendations are an integral part of the customer journey in the ‘Go Compare’ world we live in, yet can be a very difficult service to provide and follow up for the average installer. The ERA Installer Scheme provides a freepost form for every job that you can give to your customer, and they can send back to ERA to add to the system, or the customer will receive a follow-up email in a few weeks after the job and be asked to do the rating online. Tania Tams concludes: “We want to give back locksmith the chance to do what they should be doing; locksmithing. Too many companies – especially small and medium enterprises – have had to take on their own marketing, branding, social media, lead generation, product selection, training course; the list is endless. The ERA Installer Scheme means that locksmiths can sell with confidence, fit and set up perfectly, order with ease (and often at reduced cost), and then move onto the next job.” Find out more at: www.erahomesecurity.com