The Locksmith Journal Mar-Apr 2017 - Issue 49 | Page 3

3 MAR/APR 2017 ISSUE 49 eys to k he 8 20 50 50 TS 007 - THE LOCK STANDARD EMBRACED BY LOCKSMITHS AND THE SECURITY INDUSTRY This is the latest in a series of articles by the Door and Hardware Federation for The Locksmith Journal informing locksmiths and security professionals about the latest developments. THE LATEST HINTS & TIPS Editor Becky Taylor [email protected] 01226 321 450 46 Fitting the Perfect Window Handle with EasyFit Sales Director Rob Exley [email protected] 01226 321 450 60 All About Safe Locks Sales Executive Andrew Davies [email protected] 01226 321 450 Service, 30% of burglaries 20 CLICK FRAUD: ARE YOUR PPC ADS BEING TARGETED? Where Pay-per-click (PPC) is used heavily, we’re now seeing an increase of activity that contravenes Google’s rules and is severely hampering some locksmith businesses online marketing efforts. 17 Opening up door closer opportunities ? 6 THE MAN, THE MARINER, THE MASTERMIND David Jennings, UAP Managing Director, writes in tribute to his friend and mentor, Chris Belcher. Chris has created many tools that have opened up the industry for skilled, practising locksmiths. 8 NEW SECURITY AWARENESS CAMPAIGN Yale is urging locksmiths to take note of its latest consumer campaign, ‘Who has the keys to your home’, to drive demand for locksmith services. Contents 6 occur through a front door Nearly 20m spare keys Brits lost after sharing them with neighbours, friends, family and trade professionals Keys You’re 2x as likely to be burgled in the 12 months first in a new home 76 of & being 78 Step-By-Step Guide to Key Programming Sales Manager Diana Sylvia [email protected] 01226 321 450 2 spare keys are estimated to have lost Subscriptions in each UK household Lisa Taylor Director Rob Exley [email protected] Director Ian Wilkinson [email protected] Production Tom Cartledge [email protected] Accounts Enquiries Sharon Watson [email protected] Press Releases PR Inbox [email protected] Director Steve Sidebottom [email protected] Finance Director Ryan Exley [email protected] Production Assistant Charlotte Armstrong [email protected] Administration Joann Crossley [email protected] Administration Emma Goodinson [email protected] All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronically or mechanically without the consent of Clearview Group Ltd and any of its subsidiaries. Whilst every effort is made to ensure accuracy, this publication does not accept liability for errors, printing or otherwise appearing in this publication. The views expressed by contributors are not necessarily those of the editor or publisher. LOCKSMITHJOURNAL.CO.UK Sponsored by Insafe International one are the number most commonly lost item for UK adults [email protected] 01226 449 341 Fax Your Enquiry 01226 730 825 Head Office Unit 2 - 3 Burleigh Court, Burleigh Street, Barnsley, S70 1XY FOLLOW US ON TWITTER