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STANLEY SIGNS DISTRIBUTION AGREEMENT WITH
DUFFELLS FOR NEW MECHANICAL ACCESS RANGE
»»STANLEY Security has signed a
distribution agreement with Duffells for
its Mechanical Access Solutions products
being launched in the UK this year. These
will include a full range of commercial
locking products and architectural
hardware.
After considerable research in to the
industry, STANLEY Security appointed
Duffells as a distributor for its new range
due to its excellent reputation in the
market, built on professionalism, superb
customer relationships and an extensive
stock holding of more than 12,000
products.
Established for over 50 years,
Duffells is a leading distributor
of locks, security, ironmongery,
UPVC repair and other specialist locking
products to the UK and Ireland. It provides
complete technical support services with
fully trained staff.
PERFECT PARTNERSHIP
Alex Pugh, Marketing Manager at
Duffells, comments on the new distribution
agreement: “STANLEY is the only truly
globally recognised tools brand; however,
what most people in the UK do not know
is that STANLEY also manufactures locks.
In fact, they do it very well and have a vast
product portfolio that has never been sold
in Europe before, despite these dominating
the US and many Asian markets. Duffells,
on the other hand, is the UK’s leading
distributor of locks and security products,
making this the perfect partnership.
“Duffells believes this partnership
has many benefits for both parties; we
acquire a highly recognised brand to our
ever expanding portfolio, which in turn
continues to allow us to give our customers
a first class experience and unrivalled
service. Our customers will already be
aware of the STANLEY brand through
their tools range and sub-brands such as
DeWalt and Black & Decker; this coupled
with competitive pricing and products
that adhere to the latest industry
standards, amount to a very
attractive product offering that
we know our customers will
appreciate. For STANLEY, we
see the main benefit being a
ready-made route to market.”
Duffells will be promoting the new
distribution agreement through a range
of activities and events, including digital
marketing, literature and POS advertising,
plus the products will be showcased
at a series of upcoming exhibitions,
“Duffells Open Days” and at “Meet the
Manufacturer” at Duffells trade counter.
The events will provide customers with the
opportunity to see the product first hand
and test the quality for themselves.
The initial STANLEY Mechanical Access
Solutions product to be launched will be a
range of architectural locking cases in May.
These will be followed over the coming
months with hinges, door furniture,
emergency exit hardware and door closers;
all with the brand attributes – quality
and reliability - that people have come to
expect from STANLEY.
STANLEY Mechanical Access Solutions
products will be available from www.
duffells.com
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locksmithjournal.co.uk | mar/apr 2015
Sponsored by STANLEY Security