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» BRITON , A LEADING manufacturer of door controls and exit hardware in the UK , reveals its renewed brand identity , accentuating its proven principles of trust , performance and convenience . Building on a rich history , the brand refresh elevates Briton ’ s renowned heritage and reaffirms its promise to deliver quality and reliable solutions to customers under cohesive visuals .
Briton ’ s brand evolution marks over a century of providing safe and functional building environments with high-quality , highly engineered products , designed to endure constant use in demanding settings . Equipped with a fresh logo , modernised
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visuals and an updated website and support documentation , the new brand elements build upon Briton ’ s focused traditions of being a trusted adviser and unify the brand ’ s product portfolio , while also adapting to better represent the needs of modern consumers . |
Pete Hancox , country manager at Allegion UK , commented :
“ Briton is one of the widely recognised door controls and exit hardware brands . For over a century , we ’ ve developed a well-earned reputation with our customers , and we ’ re proud to offer true peace of mind with dependable hardware solutions .
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“ The customer is central to our brand focus , so we ’ re placing a greater emphasis on making product selection and installation easier and clearer than it ’ s ever been before . Our new packaging , fitting instructions , data sheets and easy fit templates , deliver on our core values of trust , performance and convenience - helping ensure our customers remain with Briton for the next 100 years .”
Briton ’ s new identity will be phased in over the coming weeks , with all Briton products - including several exciting new launches - shortly adopting new look packaging designed to reduce waste .
www . briton . co . uk www . allegion . co . uk
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