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Why Your Locksmith Business Needs Landing Pages
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IN TODAY ’ S DIGITALLYcentred world , having a fully functioning website and landing page is a must for any locksmith business . It can be argued that a properlyoptimised landing page can be the difference between success and failure . It is estimated that an effective and fully optimised landing page can generate up to 40 % more conversions ; that means more phone calls to your business . You may be wondering why you should care – after all you may feel that your website is more than adequate – but when it comes to landing pages you can ’ t be complacent .
Firstly , the most important thing about landing pages is that they are where your customers convert into leads ; but in order for that to occur , the content needs to be optimised so that it addresses your customer needs instantaneously .
But what does this look like ? Make sure the content of the landing page is simple , to the point and highly relevant . Your customers have a problem that needs correcting , they shouldn ’ t find it difficult to navigate , they just need to find the solution as quickly as possible . A Call-To- Action ( CTA ) is absolutely vital and for a locksmith will usually be your phone number that is clickable on a mobile device .
You don ’ t want the prospect to leave the page , so minimise the opportunities to exit it . Your customers should make the decision to convert there and then .
A good practice would be producing as many relevant landing pages as possible . If you operate in Hertfordshire , then you would have landing pages broken down by area ; Hertford , St Albans , Hatfield , etc .
Considering the future of landing pages , as a Google Partner Click Guardian recommend that all landing pages are optimised with mobile devices as the primary search platform . For locksmiths , this should come as no surprise ,
Dan Slay
after all you would expect your customer to be accessing your page through a mobile device . Nevertheless , it is clear that for your landing pages to remain successful in the long-term you will need to optimise your pages with mobile devices at the forefront of your thinking .
Whatever your aims may be , never underestimate the importance of a landing page , it ’ s where the conversions happen .
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