The Locksmith Journal Jul-Aug 2016 - Issue 45 | Page 47

47 £1000 Giveaway at Lockex Steve Stewart, CEO of lock specialist Brisant Secure, says homeowners want security, regardless of the wider economy. He talks about Brisant’s £1,000 giveaway at the first Lockex show. »»WE’RE LIVING IN A BUBBLE OF uncertainty this summer following Britain’s vote to Brexit. There’s been panicky ‘what-if’ speculation and kneejerk reactions from the national media and economists, who are struggling to get their heads around it, and a complete change of government. All within a month! Housing has slowed. Overseas suppliers have already got in quick and hiked their prices up to take advantage of the new exchange rate. No one knows for sure what the long term effects of Brexit will be because so much depends on us and how quickly and positively we adapt to the new reality. Will we be better or worse off? It’s way too early to tell how long this short term turmoil will continue, and there are a lot of conflicting arguments in the press. We all have an opinion because these issues affect everyone at home and at work. What we do know is, security is a key issue for businesses, and for homeowners. And it’s what this industry is all about. No matter what’s happening with the economy or politics, homeowners always want to be sure their family, their home - even their garden shed – is properly secure. Conducted in January this year, our National Homeowner Survey revealed that 85% of homeowners say security is their top priority when buying a new door. It’s just as important when they need the lock replacing. We work with locksmiths to make sure they can give homeowners the security they want, when they want it. And we’ll be at Lockex 2016 in September on Stand 65. Ultion, the high security cylinder door lock, has 11 pins which means there are 294,970 key combinations. It achieves BS:EN1303 Grade 6, the highest grade. It has TS007 with 3 stars and the BSI Kitemark; it’s Secured by Design, and it has the MLA’s Sold Secure Diamond. Thanks to its unique Lock Down Mode, Ultion is the lock that locks and stays locked, even when the key is left on the inside of the cylinder. You’ll be able to see the new Ultion Padlock at Lockex. When they arrive at the show visitors will be given an Ultion key complete with Keycap, the funky key toppers designed for Ultion keys. This entitles them to try Ultion Padlock out for the chance to win £1,000 in cash! One of the keys will open the Ultion Padlock on Stand 65 winning the key holder an instant cash prize. All you have to do is visit the show to have a go! You may have heard a lot about price increases lately. You may even have had one or two price increase letters. But we believe raising our prices to match LOCKSMITHJOURNAL.CO.UK | JUL/AUG 2016 Sponsored by ASSA ABLOY changes in currency exchange rates would only prolong the issue. That’s why we’re absorbing the 10% price increase we’ve received from our suppliers until October 2016. By then we should have a better understanding of the state of the economy, where exchange rates are likely to settle, and therefore our businesses. We make locks designed for locksmiths. Ultion is dual-coloured and non-handed so you only need 25% of the stock you have to carry for other locks. And we don’t sell our locks or keys onli ne or compete with customers. We’re here to help you sell security to homeowners who want it, regardless of the bigger issues. For more about Brisant visit us on stand 65 at Lockex 2016, take a look at our website www.brisant-secure.com or call us on 01924 455 444