ALL ABOUT THE DOOR
ABS Security Centres providing security solutions across the UK
Avocet ABS is trail-blazing again , this time with a brand-new proposition to all professional locksmiths .
» BUILDING ON THE SUCCESS OF A whirlwind 24 months of new product releases and trade shows , ABS has commercially launched the ABS Partner Network which is accessible to all locksmiths .
Known as the home of TS007 3 Star and SS312 Diamond accredited cylinders , ABS was the first high security cylinder to achieve Secured By Design too . Since this achievement , ABS has continued to develop and release new innovative and relevant products for the residential , commercial and industrial markets . Recent launches include the ABS Pioneer 1 Star cylinder , the all-new ABS High Security Padlock range , and the ABS Design Master Key range of products .
To support this extensive range and to drive business to locksmiths , ABS has created the ABS Partner Network . Engaging marketing collateral and point of sale material is available to partners at all levels to help increase their customer engagement .
Three levels of ABS Partner status are offered , ABS Key Centre , ABS cylinder Centre and ABS Security Centre , all of which are supported with dedicated accreditation and marketing support
We asked Steve Ross , Commercial Director at ABS why this initiative has been created . His response , “ we must be able to direct residential and commercial end users to their local ABS Specialist as ABS products are sold all across the UK and Eire .” He continued , “ the ABS Partner Network allows for locksmiths to work with us at the level which they feel is most beneficial to their business .”
Steve Ross ( L ) ABS Commercial Director and Nick Williams ( R ) owner of Brinnick Locksmiths and Security Specialists receiving their ABS Security Centre Certificate
Key cutting is a very important part of a traditional locksmith business , and as such the ABS Key Centre was established . This level of partner can offer key cutting for many ABS Products . The next level is the ABS Cylinder Centre , a partner level that offers ABS 3 Star Cylinders from the ABS Ultimate and / or ABS Master ranges . This level can also be an ABS Key Cutting Centre should this service be offered by them .
The premium level is the ABS Security Centre who can offer the services and products included within the previous two levels , together with the addition of the ABS Design Cylinder & Padlock range .
ABS Design high security cylinders and padlocks are only available to ABS Security Centres . This range supports all recognised Commercial & Residential door cylinder types and is complemented by a range of High Security Padlocks with shackle diameters from 6mm , through to 16mm .
Keyed to Differ , Keyed-Alike and Master- Keyed , ABS Design is a fully serviceable range of products which can be supplied to Locksmiths fully assembled or in ‘ service format ’ for ‘ pinning ’ as required to suit locksmiths ’ customer needs .
Supporting our Partners is the ABS Production facility and Workshop which is available to provide keyed-alike and Master-Keying services , offered to further help Locksmiths , and all with realistic labour charges .
Steve continued “ the ABS Partner Network is a genuine value-added proposition , with opportunities for locksmiths to grow their profits . It easy for us to say this , after all we are the innovator of this initiative , however , when you hear it from your partners , it underpins everything we do .”
The latest ABS customer to get onboard and become an approved ABS Security Centre is Brinnick Locksmiths and Security Specialists , who had this to say :
“ We ’ ve supported ABS 3 Star , SS312 Diamond cylinders for many years and have enjoyed good business with Avocet . The extra benefits now available has opened new possibilities for us , and with the training and support offered , the ABS Security centre status will enhance what we do . Product quality , marketing support and excellent customer service will help us stand apart from the competition .”
Steve concluded : “ ABS will continue to develop products which offer a true value proposition to professional Locksmiths and their customers ; so now is a really good time for Locksmiths to join us , especially whilst geographical regions are available .”
For more information on how to become an ABS approved Security Centre , please contact Commercial Director Steve Ross via email on steve . ross @ avocet-hardware . co . uk or call the ABS sales team on 01484 72500 .
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JAN / FEB 2023
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