SECTOR INSIGHT
‘ three in 10 people in the UK have some form of surveillance camera as part of their home security , while one in five of us are also using video doorbells ’
Interestingly , whilst people in the West Midlands are most likely to keep animals as a security measure ( 35.9 %), the region is also the most security conscious . Residents of the region use more security measures than any other , with 88 % more answers compared to respondents in the multiple selection survey .
The Welsh are the second most security conscious region in the UK , with 78 % more answers to respondents , whilst residents of the North West were only one percent behind their Walian neighbours .
Security Battle of the Sexes
When it comes to the gender divide , males are 35 % more likely to have no security measures in place in their home compared to females .
Breaking down the results by gender , females are also more likely to install technology systems into their homes . According to the study , females are around 20 % more likely to own a video doorbell , and 12 % more likely to own a security camera . 33 % of females use a security camera , whilst the most popular measure of home security for women is level between front door security additions and keeping pets in the home .
For males , front door additions are the most popular method of security with just over a third of the gender installing them , whilst 33 % of males also have burglar alarms installed in their homes .
Technology ‘ Man ’ s Best Friend ’ Among Young Homeowners
Additions to front doors such as bolts and deadlocks were the most common across the age ranges , with it the most popular among the age ranges 25-34 , 55-64 and 65 +. Animals were also well thought of as a security method , and the most popular among 18-24-yearolds , as well as those aged between 45 and 54 .
Technology , such as security cameras and video doorbells are most common among those under the age of 50 .
When it comes to video doorbells , 25 % of 18-24-year-olds now have one
installed , with one in five also having security cameras , whilst almost a third of 25-34-year-olds have a security camera installed either indoors or outdoors .
At the other end of the spectrum , it ’ s perhaps little surprise to see that those over 65 are more likely to spurn video doorbells . Just 15 % of people 65 + have installed a video doorbell , although that figure is higher at 29.2 % for security cameras , still the lowest of all the age groups .
Methodology
Results of the study were completed between November 20 , 2021 and November 22 , 2021 . A total of 1,511 people completed the survey , with an even representation across gender , age and region .
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