The Locksmith Journal Jan/Feb 2022 - Issue 78 | Page 20

GOING FORWARD IN 2022

3D Group – 2021 , A Year in Review

Let ’ s take you on a journey of 3D Group ’ s 2021 . We ’ ll cover what ’ s changed , who ’ s new and what ’ s on the cards for 2022 .
» 2021 WAS A YEAR OF REGAINING normality , remembering how to function in person rather than over Zoom for some of our team members , planning a tradeshow and adding to our ever-expanding team . Let ’ s start with a New Year message from our whole team :
We hope you had a happy and healthy 2021 . As 3D Group returns to business as usual after the Christmas break , we would like to express our gratitude for your support over this past year .
We have experienced incredible growth , hitting many of our milestones along the way ; this wouldn ’ t be possible without the support of our great customers . For example , with the launch of our new website , the return to tradeshows , and the move to our new HQ just recently .
We are excited for 2022 , and we hope to share this success together .
But first let ’ s recap 2021 :
Warehouse
Let ’ s look in our warehouse . What a year it has been , we have taken on three fresh staff members — adding to the already extensive knowledge base within our warehouse and quality control team . Matt , our senior QC technician , has been seriously upping his game this year , dedicating even more time to ironing out the quality control processes . Matt has a vital role in helping 3D Group ensure that we only supply to you tested , quality products that will serve you well . He is excited to train our new members to the same standard , furthering their knowledge .
New products Throwback to 2020 , the industry saw very few new products , Covid-19 brought a halt in the development and innovation of additions to the industry . However , the latter part of 2021 saw the release of many new and exciting tools and equipment from Xhorse , including the Key Tool Plus , Key Reader and new key cutting machines such as the new and improved Condor II and the Dolphin . So not only did our purchasing department have a little party but so did our marketing executive , she would have something to show you guys .
Sales Department
Many of you know our sales team well , seeing them year on year at tradeshows and chatting to them on the phone . But we have exciting news ; throughout 2021 , we have taken on an additional three team members . So , we ’ re excited for you to get to know them all over the coming months . We might even share some get to know the team blog posts with you .
Despite Covid-19 , 2021 was no different to any other year ; we were on a mission to grow
3D Group . So , we ’ re excited to see these new team members come into their own , finding themselves within the 3D Group team .
Operations Director
3D Group always has and will always be on the lookout for ways we can improve our operations and customer service . 2021 brought an operation director to oversee the business .
Andrew has had a varied role since starting in May this year , having a hand in virtually every aspect of the business and being tasked with ensuring it all runs smoothly . In addition , Andrew has had a significant impact on staff development ; he has brought a fresh vision , renewed energy and creativity on improving 3D Group for all parties .
‘ We have experienced incredible growth , hitting many of our milestones ’
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JAN / FEB 2022
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