HISTORY & HERITAGE
Decades of
Confidence,
and Now
a Year of
Trust
» IT’S BEEN AN EXCITING YEAR FOR
Abloy, with the unveiling of its latest global
vision – ‘Abloy For Trust’ - cementing the
company as a pioneer in security and
positioning the trusted brand for continued
growth in future.
Kick-starting 2019, ‘Abloy For Trust’ was
launched to reflect Abloy’s evolution to a
modern digital brand and revitalise its core
values. To promote this new agenda, Abloy
wanted to partner with a prominent figure
that personified their values to amplify the
message.
Valtteri Bottas, successful racing
driver and renowned Finnish figure,
was identified as the ideal spokesperson
aligned with Abloy’s core beliefs and
became a partner for the brand.
Valtteri Bottas is a Formula 1 icon and
has added four wins to his belt this season,
finishing second in the championship.
Some of the qualities that Valtteri shares
with Abloy are his trustworthiness, his
technological pioneering and innovative
approach, the fact he always delivers a first-
class performance and puts teamwork at
the heart of everything he does.
The pinnacle of the years’ partnership
was a hotly anticipated visit by Valtteri to
the Abloy UK stand at IFSEC International
2019, where he hosted an exciting Q&A to
answer questions about his collaboration
with the brand.
His warm and approachable demeanour
on the stand was a big hit, with visitors
flocking to the stand to get a glimpse of the
star and have even have a selfie with him.
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It’s clear to see Abloy has gone full throttle
with ‘Abloy For Trust’ this year, combining
over 110 years’ experience in providing the
highest calibre of security products across
the globe, with its innovative new vision
comprising of four key pillars.
The first of these is Abloy’s role as a
trusted advisor, priding itself on providing
support and valuable advice throughout
the specification process. This includes
sector experts advising on bespoke solutions
that improve security and efficiency, and
educating customers on how to utilise the
system to its full potential.
New appointments in 2019 enhanced
Abloy’s industry-specific expertise and
role as a trusted advisor, with the addition
of dedicated Market Development
Managers boasting in-depth knowledge
and experience in critical national
infrastructure sectors such as telecoms and
transport.
The second pillar is Abloy leading the
way with innovation, a pioneer in locking,
access control, door solutions and related
services, offering solutions that are secure
and easy to use. Electromechanical
systems, such as CLIQ®, utilise the
renowned physical quality of Abloy
hardware with the latest innovations that
connectivity can provide, including audit
trails and programmable access rights.
Operating in over 90 countries, Abloy
also strives to be a first-class service
provider, to satisfy customers who demand
the highest level of convenience and
reliability when it comes to security.
Finally, Abloy has built a strong
community of true professionals who are
proud of their achievements, consistently
setting the bar high and aiming even
higher. The community goes from strength
to strength, leading the way in ensuring
products are fit for purpose and can meet
demands of safety and security.
The Abloy brand has seen huge global
success in recent years too. Parent
company Abloy OY was named the
most valued brand in Finland by the
country’s leading marketing publication,
Markkinointi & Mainonta, and Abloy USA
were awarded a prestigious Platinum
GOVIE award for PROTEC2 CLIQ®,
recognising outstanding government
security products.
But Abloy will not rest on its laurels, and
continues to push forward with its growing
success to change the face of security.
Education is key - not only to educate how
to install and use products effectively but
on critical issues such as fire door safety
and compliance.
The Academy has provided end-
users and installers the importance of
compliance for over 10 years by developing
knowledge and skills, as security solutions
can only be realised by the abilities of the
people who specify and install them.
To conclude, it’s been an amazing
year for Abloy with an updated vision on
the future of security and access control
solutions. The revitalised values still hold
the essence of Abloy’s heritage and quality
that customers come to expect and trust.
JAN/FEB 2020
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