Industry News
Avocet Hardware announces
new Marketing Director
» ESTABLISHED HARDWARE
and security supplier,
Avocet, has announced the
appointment of new Marketing
Director, Daniel Shaw, as the
business looks to continue its
ambitious growth plans over
the next 12 months.
Based in Brighouse, West
Yorkshire, Avocet has been
supplying the market since
1978 with high security locks,
door and window hardware
and general fixings.
Daniel comes to the
business having over 25 years
of marketing experience with
the last 15 having worked for
well-known fabricator, Listers
Central Limited in Stoke on
Trent.
Avocet has clearly made
a statement with this latest
addition and CEO, Rythm Jain
Saigal had this to say. “We’re
delighted to welcome Daniel
to our team and we’re looking
forward to a fresh set of eyes on
our marketing strategy moving
forward. Everyone knows Avocet
for our award-winning ABS lock,
but with our huge hardware
range as well as our fixings
and fastenings and of course
other security products, there’s
so much more to the Avocet
story that we want to make our
customers aware of.”
Under the stewardship of
their CEO, Avocet has seen their
ABS Anti Snap cylinder become
a byword for total security and
an instantly recognisable brand.
It’s evident that with marketing
being heavily invested in,
Avocet has a wealth of other
quality products that they want
to achieve the same level of
success and recognition with.
“When for instance I saw our
latest catalogue which, we’ll
be releasing very soon by the
way, I was blown away by the
sheer depth of product ranges
and it’s my aim to bring this to
the wider attention. Avocet is
renowned for customer service
and that’s something we intend
to build on and with an ever-
growing product range, you’ll
soon be associating Avocet with
more than just ABS,” remarked
Daniel.
It’s exciting times at Avocet
as along with a new Marketing
Director, they are planning on
major investment into their
customer experience to make
Avocet the easiest company
to deal with and their new
motto is a clear indication of
the direction the company is
moving towards.
Avocet. Makes things…easy
www.avocet-hardware.co.uk
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